Peugeot 1007 (2005 - 2008 )
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Introduction
The 1007 was a brave and risky gamble for Peugeot. It was an original, intended to set a trend rather than follow one. The first small car in Europe designed around a pair of electric sliding doors.
It caused sensations at Motor Shows a couple of years ago when it was displayed as the ‘Sesame' concept car.
Motor Show visitors almost universally gave it the thumbs up, so Peugeot worked the concepts through to production at their Velizy design house. Then, when the 1007 came to market, the public just as universally rejected it.
All of which goes to prove the truism if research simply asks people a straightforward question they very rarely answer it honestly. That kind of research can never be trusted. People need to be tricked into revealing what they really feel.
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