Bridgestone spot checks show that 2 in 10 cars have tyres that need attention
Fri, 22 Aug 2025
More than 20% of cars have tyres that require attention, spot checks by Bridgestone, in partnership with Kwik Fit, have shown.
Bridgestone’s team of volunteers, alongside KwikFit tyre technicians, checked the condition of 248 cars visiting the British Motor Show last weekend.
Of those cars, 22.6% had tyres that required attention - and a worrying 3.6% needing urgent attention. This echoes figures from tyre charity TyreSafe that there are an estimated 6.1 million illegal tyres on the UK roads.
The checks were part the company’s ‘Be a Bridgestone Road Safety Hero’ campaign, a nationwide initiative that reminds drivers of the importance of their tyres to their safety and passes on simple tips in checking their tyres to stay safe on the road.
An esimated 60,000 people attended this years British Motor Show with Bridgestone and Kwik Fit engaging in hundreds of conversations about tyre maintenance on their stand, while giving out 'Bridgestone Be a Road Safety Hero' bags containing key tyre safety tips.
Meanwhile, nearly 4000 visitors queued for the ‘Bridgestone & KwikFit Tyre Derby’ game, while Bridgestone’s exhibitions - including a Ferrari fitted with Potenza Sport tyres - turned a number of heads.
A 3D holographic display of the Bridgestone Turanza All Season 6 tyre brought the braking differences between premium and budget tyres to life, while the Bridgestone’s distinctive Tyre Mileage Guarantee also resonated with motorists.
"Checking 248 sets of tyres and sharing maintenance advice will have made a real difference to drivers as they left the show. Alongside our partners at Kwik Fit, we’re proud to engage, educate and inspire visitors while showcasing the performance and safety benefits of our premium products," says Drew Chapman, Consumer Sales Director, Bridgestone North.
