Mazda 3 Shortlisted for Car of the Year

Published 21 December 2013

The new Mazda 3 Skyactiv, now on sale in the UK, has been shortlisted as one of the seven contenders for the 2014 European Car of the Year.

The other six cars nominated from 30 potential candidates are the BMW i3, Citroen C4 Picasso, Mercedes-Benz S-Class, Peugeot 308, Skoda Octavia and Tesla Model S.

Freshly introduced in Europe starting in October, the new Mazda3 was the only Japanese model among the final seven and only one of two non-European cars. It would be the most prestigious title so far for the latest generation of Mazda's all-time bestseller, which has already's Car of the Year in the U.S.

The new Mazda3 was also a finalist for Green Car of the Year as well as 2014 Canadian Car of the Year: Best New Small Car in two price categories. In addition, it made the "10 best cars" lists recently at publications likeFocus(Germany) andCar and Driver(U.S.). The latest Mazda3 thereby follows in the footsteps of its predecessors: The first two generations won more than 130 awards around the world, and both have been here before as finalists.

Like its new-generation siblings - the Mazda CX-5 and Mazda6 - Mazda challenged convention with the new Mazda3.

Available both as hatchback and sedan, the new Mazda3 features the complete line-up of ultra-efficient lightweight SKYACTIV Technology underneath its aerodynamic KODO - Soul of Motion exterior. The forms have function inside, too. One highlight of the brand-new cabin is the enhanced human-machine interface (HMI), which includes the Active Driving Display, one of the first head-up displays in the C segment, and an optimised rotary commander. This model was also chosen to launch MZD Connect, Mazda's new in-car connectivity system bringing smartphone convenience safely into the cabin.

Behind the wheel, the new Mazda3 shines with a range of powerful yet frugal petrol and clean diesel engines mated to crisp six-speed manual and automatic transmissions. To top it off, the stiffer yet lighter body ensures top-class passive safety, protecting occupants and pedestrians should an accident occur in spite of an array of active safety systems unmatched in this class. Euro NCAP recently granted the new Mazda3 the maximum five stars for safety.

"It's a great honor to receive this recognition for what is our most important model," says Jeff Guyton, President and CEO Mazda Motor Europe. "The reception for the all-new Mazda3 has been tremendous thus far, with strong sales and order-take following outstanding reviews from journalists and Mazda fans around the world."

Fuel consumption and CO2 emissions start at 72.4mpg and 107g/km on a Mazda3 fastback sedan with 150PS SKYACTIV-D 2.2, six-speed SKYACTIV-MT manual and standard i-stop idle-stop system.

Mazda3 Skyactiv Road Test and Video


Ash    on 21 December 2013

Brilliant Car...THE best in class, there is no doubt.

Jim McG    on 22 December 2013

Glad this article isn't biased toward Mazda in any way. Completely impartial is ever...

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