EV uncertainty increases as 1 in 4 now ‘defiant’ about switching

Mon, 30 Jun 2025

Uncertainty about making the switch to electric is growing among UK drivers, new research has revealed.
Bridgestone has revealed the results of its latest consumer survey, which shows that 4 in 10 drivers are now uncertain about switching to an EV.
This is significantly up from 27% in 2024 and 22% just three years ago.
What’s more, a defiant 27% insisted they would never buy an electric car. Rather than declining, this is up 5% in just two years.
Somewhat more positively, over half of those surveyed said they would be making the switch to electric within the next five years. Even this, however, is some way off the 80% electric new car sales targeted by the government’s ZEV Mandate by 2030.
It’s the high upfront cost of EVs that’s deterring motorists. Almost 6 in 10 said this was the key reason for not making the switch.
This has jumped from the 42% figure just a year ago.
While 62% say access to charging is a barrier, this has at least fallen from last year’s 68% – suggesting things may slowly be improving in the UK’s public charging infrastructure.
Just under 1 in 2 UK drivers say range limitations are a key concern.
"Our research tells us that while the appetite for EVs remains strong," says Bridgestone UK and Ireland consumer sales director Drew Chapman. "The confidence to commit is still not quite there for many.”
The research also showed that 53% of UK motorists say it's the high cost of charging an electric car that's deterring them from making the switch.
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