BMW 1 Series Convertible - BMW 1 series discount - Codos

I've been offered a discount of £3k on a new (in the showroom) 1 series convertable. It's got a fair bit of kit on it and the discount equates to about 10% off list price. I'm happy with the deal and the dealer is obviously under pressure to hit end of quarter sales targets - is this is good discount or am I kidding myself it's a good deal?

BMW 1 Series Convertible - BMW 1 series discount - unthrottled

Ask three other dealers if they can beat the price on a comparably equipped car. If they can't, then it's a good deal. You only really need to look at the bottom line. Whether the price is derived from a discount, cashback, free servicing, or a loan via k2 is irrelevant.

In any case, the car will lose at least 50% of its value in three years, so the effect of any initial discount isn't as significant as it first might seem.

BMW 1 Series Convertible - BMW 1 series discount - bonzo dog

When you say

new (in the showroom)

does this mean that it is not "new" ie you will not be the first owner & registered keeper?

BMW 1 Series Convertible - BMW 1 series discount - daveyjp
Showroom cars are usually unregistered, but find out when it was built. All tyres have a date code and new cars usually have tyres made close to when the car was built, mine were 3 months old. The VIN number also contains a date of manufacture, but you need to know which figures in the sequence to look at.

When looking for an A2 I found one unregistered at a car supermarket which was three years old!

Edited by daveyjp on 22/06/2012 at 19:30

BMW 1 Series Convertible - BMW 1 series discount - Codos

When you say

new (in the showroom)

does this mean that it is not "new" ie you will not be the first owner & registered keeper?

No - it is physically in the showroom but is unregistered. I would be the first owner and registered keeper. FRom what I can tell they are keen to meet their end of quarter sales target and have been more than happy to offer an increasing level of discount as the days go by. The car is pretty much what I was looking for so I would not be buying something which was not what I intended to go for in the first place. Just interested to know if a 10% discount is good for BMW or not? I've previously got 11% on another premium luxury brand but I've always thought that BMW dealers don't have the need to discount and usually wouldn't budge much on price.

BMW 1 Series Convertible - BMW 1 series discount - meldrew

I know somebody has to buy new cars or there would otherwise be no used ones for the rest of us! It took time to find my wife a good spec but a low mileage unblemished car with a full dealer warranty and it cost less than half price. Somebody took one heck of a financial hit trading in for another one.

Its a bit like the old story of boat ownership - if you have to ask the price you can't afford it! £3k saving on new would seem to me to to be worth having but as somebody has implied you may not notice it in the long run! Good luck and enjoy!

BMW 1 Series Convertible - BMW 1 series discount - RT

I know somebody has to buy new cars or there would otherwise be no used ones for the rest of us!

Not actually true, at least for those brands with factories in the UK. Most UK manufacturers operate "loan" schemes for their employees and pensioners where they "lend" the car(s) for a few months and then have them back to go on sale at dealers as nearly new, heavily discounted from new price.

The employees/pensioners do pay a "hire" charge to comply with HMRC regulations but that really just pays for the tax, insurance and delivery/collection costs. Manufacturers can afford to do this because, of course, the marginal cost of building a single car is much less than list price.

These are often called "management" cars but the scheme is available to almost every employee/pensioner and managers usually get 2 cars! It's not unusual to have 3 cars a year!

BMW 1 Series Convertible - BMW 1 series discount - meldrew

I thought , Hey! I'm a pensioner - then I realised it was only pensioners of the manufacturers (and I think some banks too). You can't win them all!

BMW 1 Series Convertible - BMW 1 series discount - RT

I thought , Hey! I'm a pensioner - then I realised it was only pensioners of the manufacturers (and I think some banks too). You can't win them all!

Don't lose any sleep over it - for the last 34 years I've had in-law connections allowing me to buy cars "on the scheme" - Rover, BMW, Land-Rover, Ford and Ford PAG (Volvo, Jaguar) and I've never bought one yet - usually because private buyers could negotiate better deals but currently because Ford don't make anything I need and Land-Rover are over-priced, IMO.

BMW 1 Series Convertible - BMW 1 series discount - Andy P
Saw a 335d M-Sport saloon a month ago - registered March 2012, 15 miles on the clock with almost every option fitted - it was up for £29,995, about £13,000 below new price. Didi hang around very long....