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Personally i like Chrysler, if the PT Cruiser never got past 'research and development' i'd like them more. I bring this up because of the new advertising campaign which makes mentions of Detroit, motor city, proud car building heritage as a 300C wafts along accompanied by a deep american voice, images of the american flag and of blue collar michigan workers building cars. The fact is though, Chrysler's dont seem very American anymore, what part of the Chrysler's we can buy in the UK are actually built and assembled in 'motor city'?
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It seems that the 300c and the Grand Voyager are built in Ontario, Canada with VM Motori (Italian) diesel engines. The diesels in Jeep models are also VM.
So currently no Chryslers that we can buy are built in 'motor city'
However some Jeeps and a couple of Dodges are.
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HJ news has an article on replacement sills for the MGF ,that's marginally more interesting .
Where's the relevance of any of chryslers offering?
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With the possible exception of the 300C. Chrysler have never had much of a following in the UK. I can't think what possessed them to market the Delta and Ypsilon here as Chryslers rather than Lancias. Sure, Lancias rusted in the 1970s, but so did Fiats, and people still buy them (small Fiats, anyway), and that wouldn't influence many buyers now.
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The 300C is a great car and without they'd probably have pulled out of the UK long ago. The Grand Voyager is the only other Chrysler to really make a dent in the UK. The Sebring was a decent car but was a - predictable - monumental flop. The Sebring is no worse than any Korean tin and that sells. Chrysler is a recognisable name here with an established dealer network alongside Jeep so that probably influenced Fiat's decision. Lancia pulled out of the UK over 20 years ago after the Beta-Bankrupt fiasco and most people here have never heard of them.
I like Jeep as well, the new Grand Cherokee looks fantastic and i'd rather have an old 4.7 V8 Jeep than a Range Rover.
My point was that these cars are Fiat's yet the advertising is evoking thoughts of a monumental American comeback, cruising along a wide highway with a Johnny Cash soundtrack. Thats great and everything, but its just not true.
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With the possible exception of the 300C. Chrysler have never had much of a following in the UK. I can't think what possessed them to market the Delta and Ypsilon here as Chryslers rather than Lancias. Sure, Lancias rusted in the 1970s, but so did Fiats, and people still buy them (small Fiats, anyway), and that wouldn't influence many buyers now.
We've been here a few weeks/months ago.
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It is easier for Fiat to launch the Chrysler brand in the UK, as that has more recent market exposure than Lancia. So why not provide Chrysler with a model to replace the Neon (Delta), and a small city car. I believe that the EU are going down the same route as the US in making manufacturers hit 'fuel consumption targets for the ranges they sell in Europe - selling the Delta and Ypsilon is one way of lowering the fuel consumption figures for the Chrysler European range.
That is why Aston Martin are selling an upmarket Toyota IQ as the Aston Martin Cygnet.
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I believe that the EU are going down the same route as the US in making manufacturers hit 'fuel consumption targets for the ranges they sell in Europe - selling the Delta and Ypsilon is one way of lowering the fuel consumption figures for the Chrysler European range.
That is why Aston Martin are selling an upmarket Toyota IQ as the Aston Martin Cygnet.
Yes and all that's completely stupid as well. I believe its about 'average emissions' across a manufacturers range of vehicles in the EU, where as the American CAFE is about specific mpg. Aston Martin are a stand alone company which sell large luxury sports cars, they sell a low amount of cars per year but they're treated the same as VW which has about 741 car companies under its Umbrella. Madness.
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Agreed that the average emissions thing is madness, but that's what we have. Another reason for Ford to be introducing their new 1.0 litre engine in the Focus, etc.
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Jamie,
(The 300C is a great car )
A vulgar lump of a car ,ideal for wannabees,look how many we're fitted with the Bentley grill.
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But a comparible BMW 7 series or Mercedes E-Class would cost more than double what the 300C started from, and because its a Chrysler it depreciates horribly so a 56 plate is the same price as a 2 year old Fiesta.
The 300C is typical American, its big, full of leather, automatic, lots of buttons, all the luxury you need with aggressive imposing looks and powered by a massive engine. Find me something which offers what the 300C does for that price. Go on.
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An accountant at the Dept I worked at had a 300 - nice car, but she needed one and a half parking spaces (length wise not width wise) in which to park it.
Still based on an old Mercedes E-class - so perhaps not typically American as it could turn corners.
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Yes well if you have a 300C then you pretty much just park it wherever you damn well please. I have a large car in a country of small spaces and i employ the same tactic.
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The 300C is the sort of car that Toad would have driven if The Wind in the Willows wers set in modern times.
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Posh literature references are lost on me Avant. Im guessing its literature anyway, could be a play.
The 300C was a fad with footballers for a spell, i remember Djibril Cisse's ridiculously modified 300C with the black wheels and bodykit. Aside from that its the sort of thing Al Capone would keep as a company car.
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(The 300C is typical American, its big, full of leather, automatic, lots of buttons, all the luxury you need with aggressive imposing looks and powered by a massive engine. Find me something which offers what the 300C does for that price. Go on.)
No mention of dynamics ,drive ability ,build quality,style .image .
ideal for the man who knows the price of everything and the value of nothing.
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No mention of dynamics ,drive ability ,build quality,style .image .
Style is subjective, image is only for people who care what other people think. As for dynamics and driveability, its a massive luxury saloon, it'll drive like one. You'll use it for toodling about town or going in a straight line on a motorway, all you want is for it to be comfortable and quiet, which it is.
As for build quality, its no worse than a Vauxhall.
Edited by Avant on 10/02/2012 at 00:11
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Vauxhall Viscount instead?
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Jamie's right to defend the 300.
No, it's not a BMW or a Merc, but it isn't in the same price bracket so the comparison is unfair.
It provides a full size, rear drive saloon at a reasonable price-which is a rarity these days.
Would I want one? Probably not. But I'm glad that it is there as an option. There are dozens of identiclone MPVs that are indistinuighable from one another and the 300 is a refreshing change.
Vulgar? Perhaps, but no more vulgar than the aggressive and chavvy LED lighting clusters that you now find on every Audi. Flash! flash! Sales rep approaching! Move out of the way! Have laptop with powerpoint presentation on quarterly sales figures! Must get to conference centre! Delegates waiting!
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'There are dozens of identiclone MPVs that are indistinuighable from one another and the 300 is a refreshing change.'
The Chrysler Grand Voyager would be the alternative for people looking at an MPV, not the 300c.
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If, in terms of build quality, you consider the 300C no worse than a Vauxhall, buy a Vauxhall. At least doing that will keep some British workers in jobs. There's my hypocrisy for this morning (do not like Vauxhalls at all and drive a Japanese car!)
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The only current Vauxhall that will keep British workers in jobs is the Astra.
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A 300c is great value for scrapyards: lots of metal content.
Apart from that, it's a conspicuous waste of resources on a not very good car best suited to chavs.
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Yes - but only the Vivaro.
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No, it's not a BMW or a Merc, but it isn't in the same price bracket so the comparison is unfair. It provides a full size, rear drive saloon at a reasonable price-which is a rarity these days.
Unfortunatley it is along with its fake leather seats a rebodied 1996 e class
They relaunched the full range of Chrysler last year at least they did at JCT at Rawdon
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The Chrysler Grand Voyager would be the alternative for people looking at an MPV, not the 300c.
I think unthrottled was referring to the fact every car looks exactly the same now, they've all come off the same production line with the same looks with different badges stamped on them that when something different and aggressive like the 300C turns up its a refreshing change. Most carmarkers would be too afraid to make a car like the 300C that they'd go 'oh no lets make a diesel hatchback instead.'
If, in terms of build quality, you consider the 300C no worse than a Vauxhall, buy a Vauxhall. At least doing that will keep some British workers in jobs.
A) I buy cars second hand, so me buying a used Vauxhall wont keep any British manufacturing staff in work
B) Only an idiot buys a car based on who built it :P
unthrottled has a point about the rarity of the reasonably priced rear-drive saloon. Rewind 10 years and you could easily pick up a Vauxhall Omega, Ford Scorpio, Ford Granada etc and they were reasonably priced new, nowadays unless you can afford something German or a Jag you're pretty much stuck with euroboxes and lifeless Korean tin. At least the 300C fills a market, its a market which died long ago but at least its being filled.
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The argument for buying a used 300 because it's subtantially cheaper than a Mercedes e class /7 series doesn't really wash.
I've just had a quick look on autotrader ,at comparative 2006 Mercedes e class diesels and C300 diesels ,theirs a difference of about £1000.
I don't believe anyone would prefer to buy a Chrysler if they could have the e class for £1000 more .
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A 1887 sorry 1997 -2004 E class Mercedes is an expensive bunch of troubles waiting to happen (rust, engine issues and brake servos and very expensive to repair.)
I would imaghine a 300c is less complex . Rust? Don't know.
In my view a Mercedes built from 1997 to c 2004 is for the naive and those with money to burn...
Edited by madf on 10/02/2012 at 17:34
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Is that from experience or hearsay I have had three e class DBs w210,211 and now a 212 all 220 cdi never had any problems no rust no problems exept the bouncing door lock syndrome which is easily cured and under warranty.I had no problems with my past C class estate 180k or my CLC again 180k they do go wrong like any other car only not so often and the drive experience is second to none.
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(A 1887 sorry 1997 -2004 E class Mercedes is an expensive bunch of troubles waiting to happen (rust, engine issues and brake servos and very expensive to repair.)
Unfortunately MADf is right about the awful quality of mercs ,particularly e and c class during this period .i was working for them then.The e class had particularly bad bodywork . I seem to remember it beginning earlier than that ,when the new 4 headlamp model came out ,that would have been 87 ?
Much worse than either the e or c class was the v class mpv .These were converted in Spain using the commercial van.
The v class was a real embarrassment ,we took lots of forward orders , that were cancelled when customers ,saw the awfull build quality ,paint runs ,poor interior fittings etc .
Wasn't it about this time that Daimler Chrysler was formed ,I believe that the joint enterprise did serious damage to Mercedes ,I wonder if fiat will fare any better.?
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The addition of Chrysler isnt what damaged Mercedes.
Just been having a look at the new 300C and it seems even Chrysler think it was too brash and aggressive, the new model looks a lot more conservative in its front end styling.
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I rember that Mercedes sank a lot of money into Chrysler ,it left them short of funds to improve and develop new models.
Chrysler were a lame duck even then .
Much the same thing happened when BMW took on rover
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But BMW's cars didnt suffer as a result. Even getting bangle to design them wasnt enough to destroy BMW's sales. You can lump a BMW badge on anything and it'll sell.
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Daimler used a previous generation E-class on which to base the 300c, the SLK on which to base the Crossfire, and the Mercedes M-class on which the Jeep Grand Cherokee is still based.
Daimler invested $2 billion in Chrysler. When they 'sold' Chrysler to Cerberus Capital Management in 2007, the purchase price included $5 billion that Cerberus were to invest in Chysler and $1.05 billion in the finance unit. Daimler received $1.35 billion directly from Cerberus, but paid Cerberus $650 million to take Chrysler and other liabilities off its hands. When Chrysler entered bankruptcy protection in 2009, eight plants were closed and 789 dealer contracts were cancelled.
Fiat now own 58% of the 'new', smaller Chrysler.
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I just searched autotrader for the 'crossfire'. Considering it's 80% the same as an SLK and a MB engine - I'm very very temped to buy one and LPG it!
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Hi auristocrat,
Are you saying that Mercedes daimlers total lost investment in Chrysler was 2.7 billion dollars ?
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That is what the figures I've seen suggest. Presumably that would have been 'new' money, and wouldn't have included the costs already invested in the Mercedes models used by Chrysler for the Crossfire, the Grand Cherokee and the 300c.
The formation of Daimler Chrysler in 1998 was a merger rather than one company buying the other, and the merger led to an exchange of shares between the two companies. Lasted 9 years. Compare that to the amount that Toyota has invested in Toyota Manufacturing UK, which, including the latest investment in making Burnaston the European Centre for C-segment hatchbacks (next years Auris replacement), totals £2 billion since 1989 (effectively the car assembly plant at Burnaston and the engine plant at Deeside).
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Lost 2.7 billion dollars ,enough to damage a company as large as Mercedes ?
Auristocrat ,can you find figures that show the net annual profits for Mercedes Germany in 2001 2002 ?
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Haven't been able to find the net profit for the full year. For the third quarter their profit was 16% down at $1.9 billion.
For 2006 Chrysler made a loss of $1.5 billion, whereas the merged company Daimler Chrysler made an operating profit of $7.28 billion. Before Chrysler was sold in August 2007 they closed 2 plants as part of a re-structuring exercise.
Presumably Daimler did as BMW did with Rover, and decided to ditch the loss making Chrysler business before the whole group was dragged down.
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Thanks auristocrat ,what I really had in mind ,was the operating profits when the merger was in full swing in about 2002/2003 .
I'm sure you're right though about the reasons for Mercedes moving Chrysler on.
I seem to remember that the reason for the merger ,was that Mercedes were trying to increase the size of the overall company .They believed that they were vulnerable to a takeover .because although they were successfull and profitable .They were still a relatively small company.
The same thing didn't apply to BMW ,because they were privately owned and I believe still are .
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Yes, I think BMW are still majority owned by the Quandt family - and it was they who became very nervous with Rover, and forced the sale. As with Rover, a number of other companies were approached to buy Chrysler (VW, the Renault/Nissan alliance, PSA, etc) but no-one was interested
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