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Subaru sales are very low because the UK importer, IM Group, has refused to import some of the more desirable versions available elsewhere in the world, ie Japan, Australia and USA - concentrating on lower-powered Legacy and WRX-lookalike Impreza.
The previous Legacy model, 2004-2009, was good looking but a little cramped inside - the subsequent model was bigger but the transatlantic styling does nothing for it.
Subaru were very late bringing out a diesel, but even now it's only available as a 2-litre and only with a manual gearbox and they're only now getting round to using direct injection on the petrol versions to improve consumption, which they all badly need.
Subaru weren't helped by GM's involvement where all development was geared to providing 4wd underpinnings for the ailing Saab, remember the short-lived Saabaru, actually the Saab 9-2X which was an Impreza Estate with a Saab nose and tarted-up dashboard.
Not that Toyota's involvement has been any better, all they've done is take the Impreza underpinning to make a sports coupe, Toyota FT86 but pushed the engine so far back it can never be 4wd so the Subaru sales as the BRZ wiil always be compromised by the lack of 4wd, seen as Subaru's heritage.
I'm a fan of old-school Subaru's having had a 2006 Outback, which was the Legacy estate with off-road suspension, and was a delightful car to drive - but replace it with a 2010 model, no chance!
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