Pulling the control out turns the heat on. Check that the cable is moving the valve - it's mounted on the heater box between the battery and master cylinders.
If the valve is moving, you probably need a new valve - widely obtainable but make sure you get the right one, 2 different heaters were used, and also the valves for different models can differ.
If you buy a new valve, make sure you get a new O ring seal with it - the old one will be shot.
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