Just been watching "Spooks" on BBC1. I know we've discussed the product placement thing before but one would imagine anyway, that a whole sub-division of automotive marketing expertise has grown up around it since Bond first got his Aston, The Sweeney got their Granadas and the Professionals their Capris.
On this current bang-bang-shoot-shoot-good-triumphs-over-evil thingy the car allocation is interesting.
Good guys - Lexus saloons - image message...solid dependable establishment maybe?
Bad guys - Audi Q7s - image message ....dangerous, edge of the law, dirty money perhaps?
Good guy ( or girl ) who turns out to be a bad girl - Some japanese hybrid thing, possibly an Insight ? - image message....ironically duplicitous possibly?
Maybe the producers have a hidden sense of automotive humour!
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Edit - Oh and with a nod to today's austerity the only car which got shot at was an old Mondeo !
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Did you notice roz jumped into the s plate mondeo she stole and fitted a key into the ignition like this key fits anything?
I wonder does a key exist to mi5 to start any car?
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but did you also notice she broke the passenger window to get in but the drivers door was open?!?
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but did you also notice she broke the passenger window to get in but the drivers door was open?!?
Activating the central locking on the passenger door would have unlocked the drivers door, providing the deadlocks weren't activated.
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From the comment of the American character, I took the hybrid as being a symbol of the new US administration's desire to be more friendly to the outside world. Just like they don't do torture any more, they don't drive big gas guzzlers either.
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