BMW 'we make joy' - alfatrike
just seen the bmw 'we make joy' ad on telly, i liked most of the cars but the actual ad just seemed to be a bit woolly and naff. what has happened to proper telly ads?

Edited by Pugugly on 18/08/2009 at 22:56

bmw 'we make joy' - JH
oo-err. This doesn't lead to strength does it?

You have to be "of a certain age" to tune into that one.

JH
bmw 'we make joy' - Hamsafar
The most recent BMW adverts at appalling and appear to be aimed at brainless Chavs.
bmw 'we make joy' - maz64
Video on BMW uk website:
www.bmw.co.uk/bmwuk/experience/?experienceKey=JOY

I see what you mean...
bmw 'we make joy' - OldSock
The most recent BMW adverts at appalling and appear to be aimed at brainless Chavs.



They clearly know their target market :-)
bmw 'we make joy' - maz64
The most recent BMW adverts at appalling and appear to be aimed at brainless
Chavs.


Not sure the white haired guy with the hat driving the convertible in the first bit of the video is likely to appeal to anyone under the age of 50.
bmw 'we make joy' - mike hannon
I think many works of art were as likely to be inspired by pain and suffering as joy.
And, as has been pointed out discreetly above, any German company that harps on about 'joy' is likely to be treading on very thin ice indeed. You don't need a terrifically long memory...
Shame the little boy in the ad is the spit of my grandson, whom I hope will grow up to think independently enough to want to own or drive something that isn't driven by all the blinkered strivers.
I guess many chavs will grow up to drive BMWs - they drive Saxos and Corsas because 'you have to, innit?' so they'll probably apply the same lack of imagination (if you can apply a lack...) to their choices when they grow up.
bmw 'we make joy' - mike hannon
On second thoughts, the above may sound a bit sharp - but we over-50s white-haired guys who drive convertibles are entitled to our opinions...
bmw 'we make joy' - maz64
but we over-50s white-haired
guys who drive convertibles are entitled to our opinions...


Mike - wasn't having a go, if that's how it came across; just questioning what appears to be strange imagery.

Personally would be happy to take anything from a BMW 1 series upwards, just because they're (generally) supposed to be great cars to drive.

F
bmw 'we make joy' - mike hannon
Yeah, point taken. But everybody drives one.
bmw 'we make joy' - maz64
But everybody drives one.


Now you sound like my wife :-)
bmw 'we make joy' - doctorchris
This advert also reminded me, when I saw it, of the Nazi slogan "Kraft Durch Freude", strength through joy. It alarmed me that a German company could even consider using this theme.
Kraft durch freude was abbreviated to Kdf and the original Kdf-Wagen was the Volkswagen Beetle and never a BMW.
bmw 'we make joy' - DuncanSuperb
Well, I'm prepared to challenge the so-far majority dislikes.

SWMBO and I saw the ad last night and both thought it was fun, bright and effective. It reminded me that cars can and do deliver pleasure as well as function - hence most of us - arguably the majority of regular followers of this forum - will make their choice of motor based on personal taste and aspiration as well as practical requirements.

I don't agree that "everyone drives one". I don't. I would if I could afford it.

Not sure about the "joy" issue/argurement. I think indians can be found behind any tree if looked hard enough.

duncan.




bmw 'we make joy' - mike hannon
>I don't agree that "everyone drives one". I don't. I would if I could afford it.<

Exactly my point. There's a whole world out there beyond the kidney grille.
And I don't think you have to look far for this particular indian - BMW's ad agency really should have known that.
bmw 'we make joy' - maz64
Exactly my point. There's a whole world out there beyond the kidney grille.


But you seem to be saying that you shouldn't drive one simply because 'everybody' does. If that puts you off, fair enough, but personally I don't have a problem with that - it might be that everybody drives them because they are good cars.

Ok, I know - the Ford Escort was a perennial best seller :-)
bmw 'we make joy' - Lygonos
See also "Joy Division"
bmw 'we make joy' - Altea Ego
I suspect that the add will soon be pulled due to the Kdf issue. The use of the word Joy in this context and form is strange in itself, and therefore I like others immediately linked it with German history.
bmw 'we make joy' - LikedDrivingOnce
I've just seen the advert at BMW's website.
"No car company can rival our history..."

Err.....and exactly how many inventions that make up the modern car can BMW name, compared to, say, Mercedes-Benz?

(Incidentaly mods - apologies if my earlier post inadvertly contained anything banned.
It wasn't my intention - but I saw that it had disappeared)

Edited by LikedDrivingOnce on 19/08/2009 at 13:18

bmw 'we make joy' - Tornadorot
When Audi brought out the A4, I thought it was rather unfortunate that they had named it after Wernher von Braun's designation for the V-2 missile (before Goebbels decided to call it a Vergeltungswaffe), but I suppose not a lot of people know that ;-)
bmw 'we make joy' - NVH
www.youtube.com/watch?v=MSh0gYrkfFY

Just checked out the German ad on youtube.
There are no nasty linguistic associations.

Slogan: Freude ist BMW.
Wordplay on Freunde - friends.

A feelgood ad in the style of Coca Cola wanting the world to drive a fantasy.
bmw 'we make joy' - Pugugly
Oh well - can't see a reason to pull the thread, any more than to pull a thread on Beethoven's Ode to Joy in IHAQ maybe. It's a car advert that's all - personally I find Honda's constant reference to "Happy" and "Happiness" irksome but it won't stop me buying another anymore than this one would stop me buying another BMW before I curl my toes up.
bmw 'we make joy' - Lygonos
Speaking of Honda, wasn't the original "Joy Machine" the Honda HRT.

I mean HRV.
New BMW ad campaign - Nsar
Is anyone else struck by how lame this new "Joy" campaign is?

I've never owned a BMW but their ads over the years have been exceptionally consistent in creating the "ultimate driving machine" brand and you could always tell a BMW ad without loooking at the logo at the bottom, but this is cobblers that could have come from any unremarkable manufacturer.

New BMW ad campaign - harib
I've just come back from the cinema and saw it there. It's certainly different than the usual. It's a bit cheesy, but I don't think it's cobblers. It's probably more trying to lose the "BMW driver" image a little. Maybe to try and attract women more to the brand?
New BMW ad campaign - maz64
Discussed not that long ago:
www.honestjohn.co.uk/forum/post/index.htm?t=77662&...f

I don't like it either, even without the 'joy' connotations which hadn't registered until mentioned in the thread.
New BMW ad campaign - stunorthants26
Had it been an advert about an Alfa, it would have made a tiny bit of sense, but BMWs?
Its somewhat annoying to watch not to mention dull.
New BMW ad campaign - Mr.Tee43
I think you have an obvious bias against anything with BMW written on it.

I also believe your wrong .
New BMW ad campaign - maz64
I think you have an obvious bias against anything with BMW written on it.


I'd love a BMW, but in the unlikely event that I could afford to buy/run one, I would be embarrassed by that advert. Reminds me of the similarly irritating Mazda 'zoom zoom' campaign.
New BMW ad campaign - Pugugly
I was singing this to myself in the passenger seat of a friend's MX5 the other day - seemed appropriate.
New BMW ad campaign - stunorthants26
Its a little bit close to 'Strength through Joy' for my liking.

I dont think anyone here has any real bias against BMW, they are just objective and BMW dont make joy since joy is a state of mind far more complex than that which BMW can claim credit for, so why claim to do so. Its a bias against silly adverts though.
bmw 'we make joy' - PhilW
Pedantic Phil here - Schiller wrote the poem An die Freude - "To joy", more commonly known in English as "Ode to joy" in late 1700s and Beethoven used it in 4th movement of Symphony No 9 (Choral) 20 or 30 years later I think. Or so it says on the back of my LP/CD or words to that effect. It is also the "National Anthem" of the EC so perhaps that is what BMW is alluding to rather than some of suggestions above, though that doesn't affect what it actually brings to mind of course. By the way, the 2nd movement of the symphony is most moving! Have a listen.
Phil
bmw 'we make joy' - Pugugly
Agreed - the 6th is my favourite - Driven my BMW joyously to it on many occasions.

Joy is in the heart of the beholder - I defy some of the posters here not to have a moment of joy drifting 280 bhp of Bavarian beauty on a damp road with the DSC off. Most detractors of the brand have never driven a decent one. I have had moments of sheer driving pleasure in my cars over the years - if that can be defined in one word then JOY would be my choice.
bmw 'we make joy' - LikedDrivingOnce
The 7th is my favourite - I love the emphasis on rhythm in all the movements.
Joy is in the heart of the beholder

Agreed. I get mine from viewing the British Countryside.
I defy some of the posters here not to have a moment of joy drifting 280 bhp of Bavarian beauty on a damp road with the DSC off.


Which particular Audi are you talking about? :-) (Audi having their HQ in Bavaria, as you well know )

To move back to being serious. I cannot foresee ANY circumstances that I would turn off the DSC in any car that I was driving. This is just because of the way I am.

However, I am sincerely intrigued as to why you would turn off the DSC in order to make your drive more enjoyable. What is it about the situation that you describe that makes it pleasurable? Is it the challenge of keeping control? Is it the element of danger in potentially serious loss of control? Is it the exercise of a skill that you feel makes a good driver and makes you feel justifiable pride? Or something else beyond my feeble imagination?

Anyone else please feel free to add your twopennyworth - these are genuine, non-judgemental questions that I am asking.
bmw 'we make joy' - stunorthants26
Joy is in the heart of the beholder

Agreed. I get mine from viewing the British Countryside.<<

Couldnt agree more. Why BMW think they have distilled joy and now sell it as a car is beyond me. Atleast we now know why BM drivers appear arrogant at times - the folk making their cars have lined themselves up to a rival to God himself :-)
bmw 'we make joy' - NowWheels
>>Why BMW think they have distilled joy and now sell it as
a car is beyond me. Atleast we now know why BM drivers appear arrogant at
times - the folk making their cars have lined themselves up to a rival to
God himself :-)


I don't do God. Too much patriarchy, too many thunderbolts hurled, and his hippy son's rebranding exercise brings all sorts of other trouble.

But I'll say one thing for the old white-bearded cloud-man: he may bring rain to fall on the earth, but at least he does not try to stick his bumper up my bum on the motorway.
bmw 'we make joy' - stunorthants26
>>but at least he does not try to stick his bumper up my bum on the motorway. <<

Maybe he does, its all part of 'the plan'. As the song says, if God were one of us... what would he drive? Id bet my life BMW think its a 5-Series!
bmw 'we make joy' - Mr.Tee43
It's easy.

Two kinds of drivers on here, those that regard cars as akin to a washing machine and fridge.

Those that appreciate fine engineering.

The first group will never understand the feeling of "Joy" the second group get from owning and operating said machinary.

Simples !
bmw 'we make joy' - LikedDrivingOnce
Simple to you maybe, but then you haven't thought it through. Drivers don't neatly fit into your two categories. I don't regard cars as akin to a washing machine or a fridge. I love engineering in all forms, and appreciate the beautiful lines of some cars. But that doesn't mean that I like driving.

Maybe I should change my handle to Harry Lime ("The Third Man").
The first group will never understand the feeling of "Joy" the second group get from owning and operating said machinary.

Well if you dodge the question we never will. I think that I could make a reasonable stab at explaining the deep pleasure that I get from the British Countryside. Are you saying that you don't have the literary skills to do the same? I don't believe it! Keen drivers are just as intelligent as any other group. Come on - give it a try!

Edited by LikedDrivingOnce on 08/09/2009 at 10:02

bmw 'we make joy' - Pugugly
...and arguably you make the case for a motorbike - my BMW fills me with unbridled joy - so much that it actually makes me sing !


PS

Don't tell BMW or Motrrad ads will be full of Joy and we can't have that can we, happy owners and riders.

Edited by Pugugly on 08/09/2009 at 10:19

bmw 'we make joy' - Pugugly
Which particular Audi are you talking about

Difficult to get an Audi to drift in a proper RWD way !:-)
bmw 'we make joy' - datostar
oo-err. This doesn't lead to strength does it?
You have to be "of a certain age" to tune into that one.
JH


Of course it does! Audi are at it too with full page, exceedingly verbose and boring adverts in the Telegraph which turn me off at the first line. Wittering on about 'Vorsprung durch Technik. Now Bayern Motor Werke with its subliminal Kraft durch Freude. Let's have 'Ein Volk, Ein Reich, Ein Fuehrer' and be done with it!
BMW 'we make joy' - L'escargot
What they mean is "We make money" selling you a car. The joy is theirs.

Edited by L'escargot on 08/09/2009 at 10:22

BMW 'we make joy' - Pugugly
Ah so that's it - envy of a corporation that actually makes money from cars whcih is more than most makers manage. Its BMW not Trabant ! (although I respect Trabant owners to get some Joy from their cars). I personally think that someone who bases their car choice on an ad deserves to drive some soulless four wheeled fridge with five year warranties in perpetuity.

I get the impression that the BR is a true reflection of society - a lot of deeply unhappy people who wouldn't know "Joy" if it jumped out of their computer screens and slapped them in the face. :-)

A lot has happened to me and I've learnt to take my "Joy" wherever I can and that might be on occasions from motorised transport. Trust me a CRV is not a "Happy" or Joyous car its a motorised fridge with a warranty :-)

Edited by Pugugly on 08/09/2009 at 10:35

BMW 'we make joy' - BobbyG
Well as a 30 something (for not very much longer mind you) I don't have too much in depth knowledge of wars, classical music or historical signs.

What I see here is a really good bit of advertising, subliminal messaging of drive a BMW and you will be happy, will have a smile on your face, be part of a big happy family of BMW drivers that can be traced back to early production models.

No other vibes, connotations or anything else.

Having said that, I am sure you could get them on the Trades Descriptions Act, X6=Joy, I don't think so!
BMW 'we make joy' - Pugugly
The rumored M version of the X6 may bring joy to someone !
BMW 'we make joy' - BobbyG
Last week on M8 I saw a BMW X6 Extreme. This had spoilers, graphics and chrome very low profile tyres/elastic bands.

I am led to believe that it belongs to an underworld character so I will be careful when I say that it was an ugly ugly ugly car!

Oh and it had LED DLR's at the front, just under the bumper that looked like they had came from the chav section of Halfords!
BMW 'we make joy' - Pugugly
My Dentist has a black X6 - because he likes it, I like it.....(think pain)
BMW 'we make joy' - maz64
What I see here is a really good bit of advertising subliminal messaging


Subliminal?? :-)
BMW 'we make joy' - stunorthants26
>>I personally think that someone who bases their car choice on an ad deserves to drive some soulless four wheeled fridge with five year warranties in perpetuity <<

Ah but dear boy, those who drive their soulless 5 year warranted fridges, save a vast chunk of cash which they can either save or spend elsewhere, which many would also find to be a joyful circumstance. Just look at the price of a Kia Ceed 1.6 vs a BMW 116 ( difference of about £4800 )and then ask yourself if the Ceed drives so much worse than the BM, that you would give up on the holidays, home improvements or a vast quanitity of personal spending that buying the 'fridge' affords. Some fridges aint that bad ya know :-) and alot of people would derive much joy from spending the money left over.
BMW 'we make joy' - Pugugly
Some fridges aint that bad ya know :-)

I do concede I drive one -albeit blue !
BMW 'we make joy' - AlanGowdy
Can they make joy for me for around £10-12k? No? Then they can sod off.
BMW 'we make joy' - Lud
I am with PU and one or two others on this. Nothing wrong with Bimmers. There are some very svelte looking ones and some very very quick ones and plenty of good, solid, fairly rapid and safe workhorses.

Of the two I have had brief custody of, one was unspeakable having been abused and the other boring being under-engined. Of course I've driven various others but never a, you know, really suitable one for me. That doesn't surprise me though.

So what if there are a lot of them? Nice quick ones are always waddling clumsily and timidly about in my way, but so what? They have a pedigree.

Personally I think it's a bit over-sensitive to say joy reminds people of Nazism. Any big old German industrial outfit was bound to get compromised in some way during the second world war. Even poor old Professor Porsche wasn't a Nazi. He was just a mad-scientist style engineer who allowed the ghastly Hitler to make a pet of him, a political simpleton actually. But he did time after the war having, surely without his personal knowledge or agreement, had some enslaved workers in one of the many war-output factories he was in titular charge of. His son Ferry actually snubbed the Nazis when they tried to suck up to him.
BMW 'we make joy' - Pugugly
Well said Lud, Ford and Opel (owned by the General since 1929) were also amongst those contaminated by nazism, as well as Renault, Citroen and Puegeot, not forgetting Skoda. SEAT was blighted by Fascism in Spain, as well as large number of Japanese makes. Get over it and move on - they have.

Edited by Pugugly on 08/09/2009 at 21:20

BMW 'we make joy' - Lud
Don't even mention the awful Henry Ford PU, bad cat that one politically, big racist and all...
BMW 'we make joy' - Lud
bad cat that one politically


and philosophically with his 'History is bunk' bunk, anti-intellectual carphound who didn't even invent Fordism (cough, choke)
BMW 'we make joy' - Bagpuss
When I still had my Joymobile M3 I have to admit it that driving it sometimes aroused sensations exceeded only by those quiet moments I spend with my wife. It's actually difficult to describe how good the M3 driving experience is without risking someone sending this post to Pseud's Corner. Oh, and it had room for 3 passengers and the shopping. A totally amazing car.

To anyone who has never driven a proper 6 cylinder BMW (not the usual 4 cylinder oil burners), try it and be prepared for every drive to put a smile on your face.
BMW 'we make joy' - Lud
Thanks Bagpuss, exactly, wouldn't mind a little pootle in one of those...

:o}

... always fancied getting someone to make me a heavily tweaked 328 (classic BMW model you know). But then they brought one out. I suppose 335 or M is the way to go.

Edited by Lud on 08/09/2009 at 21:20

BMW 'we make joy' - schneip
try it and be prepared for every drive to put a smile
on your face.


With you all the way. Re. the advertising, part of me thinks that "The Ultimate Driving Machine" just somehow works that bit better than "we make joy". Not sure why. I think the "we make joy" somehow sounds that little bit too flowery, or too generic (couldn't say, a company such as Vodafone have used the same slogan upon the basis of 'bringing people together'. Yikes - someone pass me the sick bag please, I might vomit at what I just typed.

Can't we please just go back to more artistic shots of the cars performing, rather than cheesy smiles from drivers? Come on, BMW. Give us back our "Ultimate Driving Machine" and stop being such a big softie while you're at it! The product can sell itself without us being subjected to vacant grins.
BMW 'we make joy' - Mick Snutz
By the way, does anyone else think the famous 'kidney shaped grill' looks nothing like a kidney anymore?

Just looks like a rectangle with rounded edges to me.
BMW 'we make joy' - LikedDrivingOnce
To anyone who has never driven a proper 6 cylinder BMW (not the usual 4
cylinder oil burners) try it and be prepared for every drive to put a smile
on your face.

Ah! - But you are assuming that everyone is like yourself! :-)

I ran a 3 litre BMW 3 series for a short while, and you are right - it is an excellent machine.
I respect it as such - but at no time did it ever put a smile on my face. Why should it?

This is why I put the question earlier in the thread, which no one has attempted to answer yet: What is it about driving that induces "Joy"?

Don't get me wrong. I don't doubt the sincerity of any of the posters who have said that they have felt intense pleasure - "Joy" even - when driving their cars. But so far, the only justification offered for their claims amounts to "because I say so". You're all undoubtedly keen drivers, but your literary skills are lacking.



BMW 'we make joy' - Blue {P}
I feel sorry for people that don't get a smile out of driving fine automobiles, I feel that they, through no fault of their own, are missing out on one of lives pleasures. :-)

Myself, I loved my old 3 Series Coupe, fantastic car with a silky 6 cylinder engine that wore it's 120K very well. It really did make even quite hum drum drives a little more interesting. My next car will almost surely be another.

Stu - you make a good point, but if it helps to explain why some of us choose to spend a lot on cars like that, it's 'cos we get more pleasure from owning and driving a well engineered car than from a couple of weeks on a Costa and returning to a competent hatchback. My personal lack of kids probably influences that, I can spend it all on me! There's also the category of people who can afford to buy the BMW and not have to make any meaningful sacrifices to pay for it, unfortunately I don't yet fit into that category lol!

I say all of the above as someone that currently drives an elderly Ford Mondeo of course, but then that car gives me a lot of pleasure too thanks to the V6 powerplant, if it wasn't for the engine it would have been binned over a year ago!
BMW 'we make joy' - PhilW
"What is it about driving that induces "Joy"?"
Depends on the person I suppose - my brother hated driving and avoided it as much as possible until he bought a Golf GTI in which he sometimes "goes for a spin" because he enjoys it (note the last 3 letters of "enjoy"!).
I've not been a great fan of BMs (image?? of the "type" who drive them??) in the past but there are many models that are very enjoyable to drive - they are well engineered, comfortable, respond well to the controls, handle beautifully (ride a bit harsh in some for an old git like me!) have good performance and surprisingly good economy. If you like driving you will enjoy driving them. Same goes for MB, Audi and that Focus ST I drove this afternoon (apart from the economy!!) but couldn't stand the Defender this morning!!. The new Mondeo surprised me - very enjoyable! On the other hand there are cars which do their job in getting you from A to B without being enjoyable.
I had the pleasure of driving a Maserati down from Scotland last week - my colleague who was following me said that everytime he caught a glimpse of me I was grinning like the cat who got the cream! Why ? because it was a joy to drive - and we weren't racing or driving fast, it just seemed like a beautiful piece of machinery.
Model railways? I couldn't care less - but they bring joy to some: same with skiing - I can't see the point but it brings joy to many.
Nothing wrong with BMW saying they bring joy - they do to many, and they do "because I say so", I don't need to justify it, it's what I feel and I don't really see why this means my "literary skills are lacking" - it's just a simple statement of my feelings when driving a particular car .
What I wouldn't give for the joy of owning and driving a Maserati Quattroporte!!
Phil


BMW 'we make joy' - Pugugly
MKV Golf GTi was capable of delivering Joy as well :-)
BMW 'we make joy' - LikedDrivingOnce
Many thanks for posting that, Phil. It was just the kind of feedback that I hoped that I would get. I certainly don't think that your literary skills are lacking. I slipped that remark in hoping to needle people into a response!

If I understand you correctly, you are saying that an enjoyable drive for you, is when the car that you are piloting is a nice piece of machinery. If the car is ordinary, then the drive is likewise - ordinary.

It's funny, now that you mention it. I do take pleasure in OWNING my car because I respect it as a really nice piece of engineering. This is in spite of the badge, though. I'm not entirely comfortable with all the other baggage that surrounds the BMW image either.

There was a time when I DID like driving- hence my name. For the first few years after I passed my test, I liked the challenge of really mastering the controls(e.g. the perfect gear change) and planning ahead. My interest in driving (and Tottenham Hotspur) waned when ladies became a more prominent part of my life.

BMW 'we make joy' - Mr.Tee43
I find skiing a joy, being in beautiful mountains with crisp clean air, sliding down the piste trying to perfect my technique.

The morning coffees in the log cabins.

Wonderful.

I am really looking forward to the winter season.


Anyway, thats me done for a week, off down through France to Monaco then up to Monza for the F1 then up over the Stelvio pass in Switzerland and back into France.

All this on my trusty Yamaha FZ1S.

A week of this will bring me "deep joy" that no doubt some of you will shudder and not see the point !

Edit.
For some reason my post never gets tagged under the one I am replying to hence here it is at the end.

Edited by Mr.Tee43 on 09/09/2009 at 00:11

BMW 'we make joy' - PhilW
I see your point Mr Tee - but it's the wearing of the skis not the that to me is pointless not the "being in beautiful mountains with crisp clean air, The morning coffees in the log cabins."
But I also appreciate that you enjoy the "sliding down the piste trying to perfect my technique."
Are they BMW skis??!!
Enjoy your skiing and the Yamaha! and especially the Stelvio - though I thought it was closed for a long time in the winter?? Lots of vids on youtube of bikes going over the Stelvio
Phil


BMW 'we make joy' - Lud
Stairs anyone? Tea tray?

:o}
BMW 'we make joy' - Dynamic Dave
This has now made it to one of the Tabloids - namely The Daily Star Sunday:-

img3.imageshack.us/i/save0012e.jpg/

Congrats on 'doctorchris' & 'stunorthants26' for getting their posts above mentioned in the article.

Edited by Dynamic Dave on 14/09/2009 at 01:45

BMW 'we make joy' - mike hannon
Maybe it would be best to assume that the slogan is just typical of what passes for communication in the world of advertising these days - the product of a brain brought up on computer games and mind-altering substances...
BMW 'we make joy' - NVH
I have just been clearing out a friend's cellar.

Yesterday we discovered a 1950/60s wine crate with the slogan burnt on:
Wein macht Freude (= "Wine makes joy").

There is nothing new in the world of advertising.

On the subject of joy:
having spent a cheerful sunny summer in France, I knew we were back in the blighty by the sad, miserable, glum expressions bosticked on the faces of the Brits on the ferry...
BMW 'we make joy' - datostar
On the subject of joy:
having spent a cheerful sunny summer in France I knew we were back in the
blighty by the sad miserable glum expressions bosticked on the faces of the Brits on
the ferry...


I have to admit to a sense of misery and depression too on returning from continental trips. It didn't use to be like that. I used to find some aspects of continental life a bit oppressive but the boot's very much on the other foot now. After a taste of freedom in France or wherever, you return to the repressive land of snooping, spying, surveillance, fines, penalties and persecution of motorists, with the immediate risk of an unpleasant experience at the Customs. We're all suspected criminals now. The Stasi would have envied this lot.
BMW 'we make joy' - Pugugly
Advertisers can't use sex or speed to sell cars anymore so they have to resort to what they view as the pink and fluffy.
BMW 'we make joy' - Pugugly
The TV ad declares: ?At BMW we don?t just make cars, we make Joy? while print ads show the word Joy in giant letters. One motorist calling himself ?doctorchris? wrote on the Honest John car website: ?This advert also reminded me, when I saw it, of the Nazi slogan ?Kraft Durch Freude?, strength through joy. It alarmed me that a German company could even consider using this theme.?


Another named stunorthants26 wrote on the site: ?It?s a little bit close to ?Strength through Joy? for my liking.?


Above from the online version of the article. (Cos I can't read Dave's link)
BMW 'we make joy' - schneip
Seems very blown out of perspective to me. The only common word they've used is 'joy'. Not exactly an overt endorsement of the Third Reich or the death camps, persecution and suffering that went with it. Seems the Politically Correct Brigade didn't have enough to do at the time the advertising campaign went out.

I haven't looked yet, but I'm sure if a person looked up 'joy' in any reputable dictionary it's unlikely to give a first definition along the lines of 'key word in Nazi slogan'. I can remember being at Sunday School at such a young age I struggled writing the tail on the letter 'J' in 'Joy' for a paper flag at Easter time. Should I try and get the vicar involved strung up for encouraging Nazi culture? Or, next time somebody tells me they are 'gay', should I take it to mean they're just feeling cheerful? Afterall, it seems we're back in the 1940s mentality.

Doesn't anyone actually consider context any more, or are we all dumbing down? Oh. Hang on. Daily Star. Nuff said ;)
BMW 'we make joy' - LikedDrivingOnce
The attempts by some on this thread to link BMW to the Nazis are a bit unfair.

On the one hand we have a ruthless and secretive organization originating in post-WW1 Munich, which arrogantly believes in its own innate superiority and the ruthless exploitation of propaganda to achieve it desire of brainwashing its target audience.

And on the other, a political party which seized power in Germany between 1933 and 1945.
BMW 'we make joy' - Pugugly
Its totally unfair and proves we (as a nation) need to move on a bit (not forgetting the millions murdred worldwide since the end of the WW2 either).
BMW 'we make joy' - schneip
Its totally unfair and proves we (as a nation) need to move on a bit
(not forgetting the millions murdred worldwide since the end of the WW2 either).


Precisely.
BMW 'we make joy' - mike hannon
My partner's family (except her mother and father, who managed to escape to England) was wiped out by the 'strength through joy' brigade. Some people find it harder to move on...
BMW 'we make joy' - Pugugly
I accept that Mike and understand.
BMW 'we make joy' - Dynamic Dave
Above from the online version of the article. (Cos I can't read Dave's link)


If you click on the image from the link, it will become much larger.
BMW 'we make joy' - Pugugly
I tried that.
BMW 'we make joy' - Dynamic Dave
What web browser you using? With IE7 you need to click on it a 2nd time (after the 1sttime has finished loading) to enlarge.

Is it any better with this link?

img3.imageshack.us/img3/6930/save0012e.jpg
BMW 'we make joy' - Pugugly
Firefox latst version - the last link worked ok - must have been half asleep this morning.