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Wasn't the company view (in light of JH-J's advice) that keeping it small kept up demand for the product? If they'd increased production to match demand, the value of second hand cars would fall and they'd be having to make cutbacks in the event of reduced demand - just like all the big players today. Meeting demand wouldn't have done the marque or the company any favours.
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Just out of interest, for any Morgan aficionados, I was fortunate enough to spend quite some time as a boy in Colin Wilson's workshop. He would make parts from the bare metal where they were no longer available and practised real panel beating to fashion wings etc for restorations. My first ride was in a plus 4 which seemed to fly and nearly shook me out. I think it was this that got me properly hooked on cars and the engineering. (Glazes over with nostalgia...)
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Morgan did adopt a lot of Sir Johns ideas, just slowly and without increasing production to any real extent.
As far as I know, in 100 years, they've never made anyone redundant, and recently when an apprentice had a bad accident in his own time, the company made a new role for him, and some of the funding to adapt home things for him was raised by his fellow workers and Morgan's suppliers.
I rather doubt they pay the highest wages, but as a company to work for, I'd say they are pretty good.
I don't by the way have any direct contact with them in case anyone thinks there is a conflict of interests here!
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A response to Woodster's post.
I live in Royston Vasey along with many odd folk. One guy Mike (no surname in order to protect the innocent) runs a one-man engineering business. He spent 18 years restoring a Lagonda and had to make his own replacements for rusted body panels. None of your going to the local spares shop and buying McPherson strut weld-on re-inforcing panels (remember them?). There is also a rumour that he made a cylinder head from scratch for some exotica out of a block of aluminium alloy!
The art of panel beating and metal working is not dead yet. But soon may be.
PS He has a scrap book of photographs of the Lagonda restoration (which he now uses occasionally on special occasions and friends weddings etc. - the car not the scrap book before someone picks me up on that). If you are ever in Roston Vasey call and see him and look through his scrapbook. Amazing.
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