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I am sure you have seen the new Norwich Union/Aviva ad with the likes of Bruce Willis and Alice Cooper banging on about their stage names. Goodness knows how much they were paid: shows that we are paying too much doesn't it LOL!
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Whole ad campaign is in region of £9m I've heard. Big gamble though, changing the name of your company. You'd want to shout it from the rooftops.
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Big gamble though changing the name of your company.
Aviva is too much like Arriva ~ trains and buses etc.
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Why change the name? Even if a firm has taken it over, NU is a trusted name. It is like all these Lawyers firms shortening the names of their partners to initials for example (and this firm is made up- as far as I know) Andrews, Baker & Carter becoming ABC Law. I much prefer the old grander names.
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There was in my childhood a rather amusingly named local firm of accountants called Fidler and Hyde.
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Strange isn't it. The insurance industry has to keep rising premiums because , they say. there is a big increase in claims yet some feel they have more than enough spare lolly to spend changing their name.
May I venture to suggest that perhaps the reputation of one particular company has become so sullied that they feel a name change will convince the buying public that they are dealing with some body different ?
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My 307 is insured for a premium below £200 p/a with LV, despite their utterly grisly and very expensive TV Advert (Driverless Volvo piling into a row of parked cars _"You'll love our UK call Centre" and some mindless song with the lyrics seeming to to say Dum Dum a Dwe Dwee) Think how much they could knock off premiums if they dispensed with the mindless junk?!
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"Aviva is too much like Arriva ~ trains and buses etc. "
Worse - to anyone over the age of about 35 Aviva is an old, underpowered Vauxhall.
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Some had 1.8 and 2.3 litre engines.
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Some had 1.8 and 2.3 litre engines.
IIRC They were called Vauxhall Magnums, not Vivas
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The Magnum name was a later name for the range, my dad had a 1256 engined Magnum
Nice car but not the fastest thing on 4 wheels
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Norwich Union is a multi-national and outside of the UK the name doesn't conjure up much so a universal name was called for I presume. In the long run may well save money on buying bulk in one name only. I wonder how many people think NU is a building society?!
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Post Office changed to Consignia and back again - it wasnt a success
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In autumn 2008, this very question was asked, of a representative of Aviva/NU, on BBC R4's Moneybox.
The rep waffled on about ( as stated ) the belief that Norwich Union meant nothing to anyone outside the UK and that a universal corporate brand was required ( the huge cost of the exercise doubtless paid for by customers and then listed as tax deductable by the company )
While we are on the subject, can anyone tell me how changing the name of " The National Lottery " to the name " Lotto " can cost £75m ?
Regards.
Edited by Petel on 04/01/2009 at 19:13
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"how changing the name of " The National Lottery " to the name " Lotto " can cost £75m ?"
All the point of sale stuff in every newsagents and supermarket in the land, for a start.
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Have I missed something ? Surely premiums should be going down now.
The value of cars has dropped a lot recently so insurers' exposure to risk is reduced. It is surely making it more common for damaged vehicles to be written off and so not get repaired. You the miserable punter will therefore get less money from insurers and the repairers get less work. Less work for the repair trade is likely to bring about more competitive pricing (i.e. cheaper repairs!).
There again, maybe I don't know what I'm talking about.
Edited by Dulwich Estate on 05/01/2009 at 10:34
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"Have I missed something ? Surely premiums should be going down now."
The big risks are not the repair costs, or even the replacement of write-offs, it's the injury claims. They won't go down because the economy is in free-fall - in fact they'll go up as people see some "free" money that they might not have pushed so hard for when times were good.
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The big risks are not the repair costs or even the replacement of write-offs it's the injury claims.
Quite correct. It is very easy for an insurer to catch a claim for hundreds of thousands of pounds if not millions for third party bodily injury and property damage. You need an awaful lot of premiums in the pot to cover those claims.
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The BIG risks are the uninsured drivers who:
crash more often
do not maintain their vehicles
are paid for by us the insured
cost the state £ buillions to catch and prosecute.
All the rest is irrelevant.
I have posted my views on the benefits culture before. Any such flagrant law breaking should be treated - if repeated - by a stpeed and permanent reduction of entitlements to state handouts - if on any benefit - and increasingly punitive fines if working.
Automatic car seizure is becoming the norm. I would also suggest seizure of assets .. should also be considered.
As for any death caused by driving when uninsured: automatic manalsaughter. repeated? Murder.
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I still don't understand why BT changed their logo few years back. The current one doesn't signify anything. Their old logo (man with a flute or something) was far better.
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Remember these underwhelming name changes?
Datsun - Nissan; Polski Fiat - FSO; Daewoo - Chevrolet; Orion - Escort saloon; Sierra Sapphire - Sierra Saloon; Renault Chamade - 19 saloon; Volvo 850 - Volvo S70. Can't think of any more for the moment.
One interesting exception was the change (in name only!) from Opel Senator to Vauxhall Senator (A couple of new 50p name badges and suddenly there was a 100% increase in sales IIRC)
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Funny that - this evening I noticed that one of our insurers, Swiftcover, are using Iggy Pop in their current TV advert. Not sure if that will increase our premiums or not...
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