XXX.4p per litre

Honest John Back Room » Motoring discussion
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Fri 11 Jul 2008 21:23
XXX.4p per litre - cockle {P}
I've just had one of those usual Friday evening drives across town to drop son off at Scouts, you know the sort of trip, people using right turn lanes as their personal straight on queue jump lane, the guy turning right across the main road where it says no right turn holding everyone behind up while he waits for a gap in the traffic.

But one thing stood out above all else and really caught my eye.

One of my local filling stations has priced all it's fuel ending in .4p per litre!

Now, I thought it was an unwritten forecourt law that all prices should end .9p and we've discussed on here before the psychology of this, so why the sudden change? Is it to catch the eye by being different to everyone else? Is it to steal a psychological march on the competition by appearing to be genuinely cheaper in these penny concious days? And has anyone else seen similar, or is it just one mad Essex retailer?
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Fri 11 Jul 2008 21:29
XXX.4p per litre - 659FBE
The display of price was a mechanical 7 segment type where the white bars are inserted manually to give the required numbers.

The operative at "your" filling station was too short to fit the top segments.

659.
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Fri 11 Jul 2008 21:36
XXX.4p per litre - Screwloose

For one lovely moment there, I thought this thread title said "XXXX - 4p a litre..."

I was just about to get my coat....
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