BMW - BMW & Fiat Group join up.

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Wed 9 Jul 2008 19:32
BMW & Fiat Group join up. - PW
Saw this today- looks like BMW will be working with Fiat Group to support the relaunch of Alfa in the States.

Is only a memorandum of potential cooperation at the moment, and would involve Mini/ Alfa

The BMW Group and Fiat Group Automobiles (FGA) are considering the
possibility of co-operation in the areas of components and architectures for
their Mini and Alfa Romeo vehicles. As part of possible cooperation, BMW
Group will provide FGA with support in launching the Alfa Romeo brand in
the North American market.
A Memorandum of Understanding to this effect has been signed by
Friedrich Eichiner, member of the Board of Management of BMW AG
responsible for Corporate and Brand Development, and Alfredo Altavilla,
Senior Vice President, Business Development, Fiat Group Automobiles
and CEO of Fiat Powertrain Technologies.
"We are currently examining with the Fiat Group possibilities for the joint
use of components and systems in Mini and Alfa Romeo vehicles in order
to achieve economies of scale and thus cost reductions within the
framework of our Number ONE strategy", Eichiner said on Monday in
Munich.
Sergio Marchionne, CEO of Fiat Group and Fiat Group Automobiles, said:
?The proposed co-operation with BMW is a significant cornerstone of our
strategy of alliances. We are delighted to work with such an esteemed
and respected partner in the automotive industry with the clear objective of
improving the competitive position of both parties.?
The two partners have agreed not to divulge details of the possible
collaboration. The results of the cooperation discussions will probably be
achieved by the end of the year.
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Wed 9 Jul 2008 19:48
BMW & Fiat Group join up. - oilrag
I hope this is not going to tarnish the image of my Punto Van ;(
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Wed 9 Jul 2008 19:51
BMW & Fiat Group join up. - Alby Back
I know Oily. You're going to have to get some cool shades and disconnect your indicator switch. Have you got a bluetooth earpiece ?

;-)

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Wed 9 Jul 2008 20:19
BMW & Fiat Group join up. - PW
Just had a horrible though. Hope Alfa learnt the lesson from the Arna of mating their dodgy oily bits to the boring body of the Nissan Cherry.

Wonder if this is BMWs way of getting rid of an excess of Mini Clubmans.
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