Ultra Violet for HJ Wags - HJ Commercial
Hi all,

Today we have launched a new section for the female motorist. Please tell all your wives, girlfriends and daughters to register from www.honestjohn.co.uk/ultra violet to win a roadside puncture repair kit and a copy of "The girls guide to losing your L plates".

A full press release can be read by visiting this link
www.honestjohn.co.uk/ultraviolet/about.htm
Ultra Violet for HJ Wags - PoloGirl
Oh...my...

I'll risk get sacked as a mod for saying what I really think about this... and what would I know anyway? After all, I have to have a special section of the website created for me because I don't understand all the big manly words on the rest of the site.

Phnar.

Ultra Violet for HJ Wags - mss1tw
What are you doing out of the kitchen?
Ultra Violet for HJ Wags - David Horn
Could you get us a cup of tea while you're over there, PG? ;-)
Ultra Violet for HJ Wags - PhilW
Only after she has done the Hoovering and dusting - and what about those shirts that need ironing. (Hope Hoovering is not too long a word for a girl!)

Ultra Violet for HJ Wags - hxj
It would have to be a 'Hoover' because a 'Dyson' is too heavy and technical for the poor lamb

;-)

Edited by Honestjohn on 20/03/2008 at 04:49

Ultra Violet for HJ Wags - Number_Cruncher
>>I'll risk get sacked as a mod for saying what I really think about this

I suspect my account might be deleted if I were to type what I really think. Sailing as close to the wind as I dare, here are the sanitised highlights;

- it's a backwards step. Cars are gender neutral - there's nothing about them that requires a seperate ghetto-forum

- I find myself being saddened whenever someone comes onto the forum saying "I'm only a girl, but....". The technical question being asked, or indeed, the technical answer is no different. There's nothing about women which prevents them learning about cars and technology.

- There are more men who are ignorant about cars than are truly knowledgable, by a vast majority - although you might need to twist their arms up their backs to get them to admit it! Men aren't born knowing about cars - study is required, and most men get no further than poorly written, error ridden, car magazine articles, which provide at best a thin veneer of understanding. For the last 17 years, I've been seriously persuing technical knowledge, and my ignorance is still vastly wider than my understanding.

- Reacting differently to a technical motoring question from a man or woman is an insidious form of sexism which has no place being used or promoted today.

Ultra Violet for HJ Wags - hxj

IMHO there is only one word for that site:

"Embarassing'

I would take it down now before you end up being a laughing stock
Ultra Violet for HJ Wags - PoloGirl
I rest my case.

Never before have I or any of the other women on this site been made to feel anything other than just another person who's interested in cars. Gender never came into it. Segment your audience by all means, but not in this crude way.

(I'll stop now before I really do lose my edit button!)
Ultra Violet for HJ Wags - mss1tw
www.honestjohn.co.uk/ultraviolet/item.htm?id=4380

Ignoring the attraction side of things - anyone behind the wheel of a gorgeous car and being utterly clueless/incompetent makes we wince - man or woman.

Ultra Violet for HJ Wags - PhilW
Perhaps you should use the edit button on this thread PG - before a multitude of other sexist remarks appear.
Better stop there, SWMBO has just come in and told me to get the spuds peeled! (Not sure if she can use such a complicated machine as a spud peeler!)
Ultra Violet for HJ Wags - mss1tw
Yes we must protect their pretty little eyes and delicate constitutions.
Ultra Violet for HJ Wags - David Horn
I'm still waiting. Call this service?
Ultra Violet for HJ Wags - rtj70
I have to say the new "area" is very sad. If that is where the site has gone then I might join Adam and others. That is so patronising to all of us motorists. If people haven't a motoring clue (there are lots) then it's not just women.

I am shocked that the site has done this. The advice may be useful and could be a useful addition if aimed and men and women.
Ultra Violet for HJ Wags - pmh
I will bite my lip hard.

Altho I hope that the prospective users are better with their IT support knowledge than supposed motoring knowledge. The first link that I clicked on 'How to change your spare without getting dirty' just hangs, demanding a Flash upgrade with no intelligent way forward.

;)8=<

Edited by Honestjohn on 20/03/2008 at 04:50

Ultra Violet for HJ Wags - FotheringtonThomas
The first link that I clicked on 'How to change your spare without getting dirty'
just hangs demanding a Flash upgrade with no intelligent way forward.


Works OK here (perhaps if you knew how to upgrade your system you'd do better??[1]) - the delivery is very hesitant, the outcome a *little* bit of a cheat, perhaps - but the advice seems reasonable.




[1] Tongue in cheek - no offence intended!
Ultra Violet for HJ Wags - pmh
(perhaps if you knew how to upgrade your system you'd do better??[1])

I know how to do it, but a techno phobe of any gender may struggle. Perhaps a guide on how to upgrade Flash would be an asset. Infra red anyone?


Ultra Violet for HJ Wags - FotheringtonThomas
The first link that I clicked on ["How to" guides]


These are, it seems to me, the same guides as on the "main" site (here!), aren't they, :. not a reason to run down the addition.
Ultra Violet for HJ Wags - zookeeper
its nearly as patronising as one of those special awards for women in buisness/ sport/politics doo's they have every now and then
Ultra Violet for HJ Wags - FotheringtonThomas
Segment your audience by all means but not in this crude way.


Reading again, if you can bear to, do you think that the idea might be at least partly to encourage more people of the female sex to join up here?
Ultra Violet for HJ Wags - FotheringtonThomas
Looks good to me - perhaps some "anti" comments here are sexist, or perhaps people have not looked at www.honestjohn.co.uk/ultraviolet - only the "about".

Truth be told - help given. Calm down & have a look!
Ultra Violet for HJ Wags - hxj
I read it when the previous version was up albeit for a very short time - Violet's cars or something like that. I looked at it again tonight and to be honest it looks and sounds like something out of the 1970s written by someone trying too hard to hide their patronising comments behind being helpful and vaguely humourous.

My view is - if its useful it should be on the main site and if its not it shouldn't be on the site.

I'm no PC new man in touch with his feminine side (thankfully ) but I'm quite happy to laugh at or sympathise with PG's or PU's exploits irrespective of their real, perceived or internet gender.

Thankfully the world has moved on, or at least most of it has

Edited by Webmaster on 21/03/2008 at 21:31

Ultra Violet for HJ Wags - FotheringtonThomas
I'm no PC new man in touch with his feminine side (thankfully ) but I'm
quite happy to laugh at or sympathise with PG's or PU's exploits irrespective of their
real perceived or internet gender.


Same here - also, if you mean that the person I think of as "PU" is female, then well! I had no idea!

Sex, BTW, not "gender", which is a gramatticle construct.

Thankfully the world has moved on or at least most of it has


Lots of it superficially seems to have - however, looking at some comments here, as well as the Joneses over the road, and many acquaintances - there is still a degree of difference between the sexes.

Thank goodness, in some ways!

Edited by Webmaster on 21/03/2008 at 21:31

Ultra Violet for HJ Wags - Pugugly
Cripes ! Leave my gender out of it.
Ultra Violet for HJ Wags - jbif
"PU" is female

>> Cripes ! Leave my gender out of it.


So you don't deny it?
Ultra Violet for HJ Wags - FotheringtonThomas
my gender


Argh! The G-word again (mumbles: Feminine, masculine, neuter, ..)

Really, why do people get so excited about catering for differences? Should there be a site telling men how to clean the bathroom, do the ironing, a guide to home decor, how to make the Sunday dinner, or look after babies, I doubt that there'd be a murmur, unless it was a sigh of relief from somewhere.
Ultra Violet for HJ Wags - hxj

I would have used the word sex (rather than Gender), but assumed incorrectly that it was blocked by the swear filter .........
Ultra Violet for HJ Wags - Alby Back
Not being one to take life too seriously any more ( I have my own reasons for that ) I do, however, think there is a serious point lurking in here.
I feel that as the current temporary tenants of this orb that we in most western cultures at least have made huge and positive progress towards the desegregation of the genders in the past 50 years in particular. There is though, still a way to go and even the most lighthearted and well intentioned enclaves of gender segregation other than those necessary for reasons of privacy and decorum do nothing to further this. I suppose I don't especially mind what "club" people are drawn to no matter how they are physically configured and if this sub division proves popular with women then fine and good. I guess I am just mildly disappointed that the issue even arose in the first place. I see this site as a meeting place and information exchange for car / driving enthusiasts pure and simple and am just a bit puzzled as to why it might have been felt appropriate to do this.
Anyway, now that it is done, let's wish it well and watch with interest to see if it develops the following and support it seeks.
Ultra Violet for HJ Wags - jbif
Sex, BTW, not "gender", which is a gramatticle construct.


"gramatticle" - is that to bypass the swearfilter "testical"
Ultra Violet for HJ Wags - Webmaster
Right - some order please. Discuss the merits or otherwise of the new feature within the terms
and conditions of the site.

Thanks

Webmaster.
Ultra Violet for HJ Wags - mike hannon
Who's 'Webmaster'?
I'm 57 years old, been around a bit, and don't react kindly to being ordered about.
Ultra Violet for HJ Wags - PhilW
"don't react kindly to being ordered about. "
Shut up and get the washing-up done, and when you've done that........
Ultra Violet for HJ Wags - mike hannon
>Shut up and get the washing-up done<

I did it about an hour ago...;-)
Ultra Violet for HJ Wags - Stephen
Webmaster is who he says he is. The person(s) responsible for keeping order for this site! It's certainly not someone posturing.
----------------------------------
Stephen Khoo
www.khoosys.net
Ultra Violet for HJ Wags - rtj70
I am not discounting what advice is under this section. It looks sound to me from quick glance but why write it to "appeal to women". It should apply to all and therefore why a separate section with a female slant? If this is sexist it's because it's anti-male. And then the use of pink.

I like the idea of a section appealing to novice buyers/owners etc. But make it a separate section that is appealing to male and female. So words like:

"The glove box is not just for gloves: We have to admit, girls, we do love clutter and our handbags will be a good demonstration of this fact. So it comes as no surprise that when choosing a new vehicle, we look for copious amounts of storage space to accommodate all our precious belongings."

Maybe to be avoided?
Ultra Violet for HJ Wags - FotheringtonThomas
Discuss the merits or otherwise of the new feature


Looks OK - I'd be inclined to gently emphasise "our new resident champion for the female motorist". Not sure about the colour, it's a bit "Sheila's Wheels-ish" to me. It's good to see that there's an easy conduit into "this" site.

Edited by FotheringtonThomas on 19/03/2008 at 21:10

Ultra Violet for HJ Wags - nick
I genuinely thought it was a wind-up at first. Perhaps there should also be separate sites for different sexual orientations, skin colours or religious leanings. Any suggestions? :-)
Ultra Violet for HJ Wags - rtj70
So if we all register to Ultraviolet we'll all get free puncture repair kits?
Ultra Violet for HJ Wags - Dipstick
Oh dear.

Having like so many here assumed it was a joke, I set to and read the articles, such as they are.

Most of them are gender neutral, and don't seem to have much relevance to the sex of the reader.

One of them was a bit tasteless for me, but then I'm old fashioned.

And two of them contain language that seems to have come from the pen of an ardent feminist from twenty years ago.

Now, it may be that whoever has written these genuinely thinks this will appeal to women, and somehow make the whole site more attractive to them. That's a laudable aim but I would find it surprising if that is the result. But what do I know, I'm only a bloke.

But for my part, this is divisive and unnecessary.

Disappointed - I expected better of HJ. Not for the idea, but for the execution of the concept - thin articles written in two minutes with no research by someone with an acid tongue and axe to grind don't have a place on a site packed with useful information research over many years.

This simply creates barriers and reinforces gender stereotypes, and seems, to me, pointless.

For what it's worth, I'd keep the "good" snippets about GAP insurance and dealing with salesmen, lose the tacky stuff, definitely lose the rude and patronising stuff, and merge what's left into the main site.

Just my sixpenn'orth.




Edited by Dipstick on 19/03/2008 at 21:58

Ultra Violet for HJ Wags - Manatee
Hmmm. Tried to keep an open mind but..

Badly misjudged IMO - Mrs Manatee wouldn't thank me for pointing her to that!

A superficial and patronising cocktail of advertorial and regurgitated press releases; an article that could only be of interest to a statistician with a prurient interest in sex; full of mangled prose and random punctuation. Best of all, a puff for a book on passing your driving test from woman who took 23 years to pass.

Back to the drawing board.

Let's hope we've been had and all will be revealed on the 1st of April.

Edited by Manatee on 19/03/2008 at 21:58

Ultra Violet for HJ Wags - yorkiebar
Agree with manatee, puts it into words better than I can.

just glorified adverts aimed at girlies !

I know a lot of women who know (about cars) as much, more than, or less than, than men. Do they want advice, help or adverts?

help and advice then forums such as the back room (and its not the only 1) are good. Ultra violet? Well I for one won't recommend it to anyone! Point blank!
Ultra Violet for HJ Wags - Dulwich Estate
Surely it's a wind-up for a 1st April debut.
Ultra Violet for HJ Wags - oilrag
Doesn`t it breach the Sex Discrimination Act?
Ultra Violet for HJ Wags - El Hacko
"Sad", "patronising" ... Oh, come on. What's wrong with a successful commodity expanding its appeal? Top Gear (entertaining and informative, in that order) is going for worldwide branding. Honest John (invaluably informative and often entertaining) is going for a wider market. I wish it well and hope it works. Hope more of the truly fairer gender will post their thoughts here!
Ultra Violet for HJ Wags - ma
Even "within the terms and conditions of this site" it must be a wind up for april 1 surely? SWMBO has read the post and walked away muttering!
Ultra Violet for HJ Wags - Big Bad Dave
Why so much negativity? Let's have more women backroomers after all. Shock, horror -women are different from men - whether it's nesting, dressing, socialising or driving.

I hope it tempts some ladies on board.
Ultra Violet for HJ Wags - Stephen
I agree with you BBD.

Interestingly:

1) over 90% of the comments here are from males.
2) Ultraviolet - section conceived by women, styled by women, written by women, targeted at women.
3) men are free to look in there - after all they might like to know what women (in general) want in cars.

My hunch:
- not much to do with alloy wheels, horse power, engine spec and other technical gizmos.
- more about colour, style, running costs, deals etc. and how well it works for them - logistically that is. e.g. questions like 'can I fit buggy in it easily?', 'can all the kids get in?', 'where can I get one from cheaply with little hassle?', 'cheaper insurance?' and so on

Of course there are women that are interested in all the tech stuff and so on, but I suspect they are not the majority. This forum usage makes the point. I don't think most women have the time or energy - after running jobs, kids, the household, cooking and doing all the other "ironic women stereotype" comments mentioned above, to get all excited about half the things that are discussed here. The comment "SWMBO has read the post and walked away muttering" shows that SWMBO isn't on here herself making the point for women; it's HWMBO!

I was in hospital the other day and to kill time flicked through a few of the "lads mags".
They had sections on glamourous girls, sex, gadgets .. oh I thought "what else could they put in there - oh yes, they need computer games, consoles, football (sport), yes and of course... cars". Flicking through the rest of it showed my predictions to be correct. The next lads mag had the same mix, but different ratios.
In contrast, flicking through the women's magazines showed articles on lifestyle, recipes, houses, gardening, health and so on.

So what sells?

I tend to be less blokey myself, so find the lads mags boring and prefer what women would tend to read.
The challenge will be in attracting more women to use a site like this in a format that is better suited to them.


----------------------------------
Stephen Khoo
www.khoosys.net
Ultra Violet for HJ Wags - zookeeper
its all down to gender/genetics... Darwin proved in his famous paper in 1887 that the reason womens feet are considerably smaller than mens feet is wholly contributed to the fact that they can get closer to the kitchen sink :)
Ultra Violet for HJ Wags - mike hannon
I hope all the new female contributors realise they'll be ordered sharply to 'get back within the terms and conditons of the site' as soon as a bit of harmless banter develops.
Or is it only a certain type of man that responds to this sort of nanny discipline?
Or - was the contribution from 'webmaster' a bit of hurt ego after his (or her) new idea got a slagging?
Ultra Violet for HJ Wags - FotheringtonThomas
There are quite frequently diktats to behave, not swear, keep on-topic, discuss motoring things only (except in the IHAQ threads). Threads are locked or deleted, and edits made. It's all part and parcel of ordered participation. This isn't an un-moderated site or Usenet group.
Ultra Violet for HJ Wags - Dynamic Dave
Or - was the contribution from 'webmaster' a bit of hurt ego after his (or
her) new idea got a slagging?


The webmaster and HJ publisher have no connection with one another.
The webmaster helps out from time to time (mainly making forum annoucements, editing a few posts and the like) but will on the odd occasion will step in and help restore order if and when necessary.
HJ Publisher's role is to develope and announce new ideas for other parts of the site outside of the backroom.

DD.
Ultra Violet for HJ Wags - FotheringtonThomas
Stephen, can you explain the title for me? I thought it was sort of asking for jokey comments (from we wags), and that I'd be the butt of some joke by treating it seriously - but obviously not!
Ultra Violet for HJ Wags - Round The Bend
I can see the Sheila's Wheels ads already!

Will the backroom become the "Men's Room?". Will other supposed minorities be catered for? Am looking forward to HJ Devolution for the Scots and the Welsh. Perhaps even a section for Polish bus drivers?

Maybe we are also a little Radio 4 sometimes? So look forward to downmarket section aimed at the Chavs. Could then be financed with mobile phone adverts.



Seriously, I can't see that it matters that much. Just hope that the female members of the BR continue to add their pennyworth along with the blokes.
Ultra Violet for HJ Wags - Manatee
2) Ultraviolet - section conceived by women styled by women written by women targeted at women.

--------------
Stephen Khoo


I certainly don't have a problem with a women's section. And I freely grant that I am not in the target group. My admittedly negative comments were directed at the quality of this initial offering, which regardless of style, or its target audience, doesn't really match up to the quality and usefulness of the site as a whole. I can't believe the author of those pieces is any of the respected female motoring journalists that I can think of.

It's like delivering the Independent with a free copy of "Hello" for the wife. My wife is female, not vacuous. Perhaps when it finds its feet it will improve.

At the risk of offending by generalisation, I accept that on average women might be more interested in buggy space than horsepower, but surely the answer to that is to include a section on this type of thing in future car reviews to widen the appeal beyond its present boundaries?

I think its good for the site to evolve, I'll be only too happy to acknowledge UV's success if it works, but I doubt it will unless it takes a more intelligent approach.

Just my view - I'm not trying to win an argument.
Ultra Violet for HJ Wags - Stephen
I think you make some very valid points, so no argument here ;-)

I am sure that those with input will take note and that UV will evolve in the future. Your comment about a section in car reviews also sounds sensible to me, but a place where all this stuff is collected for that target group is also important.
----------------------------------
Stephen Khoo
www.khoosys.net
Ultra Violet for HJ Wags - oilrag
So what do HJ Publisher and webmaster think of the responses?

(If one may respectfully ask)
Ultra Violet for HJ Wags - Webmaster
The webmaster wishes to remain impartial. My role is within the backroom forum only; dealing with the occasional edit, email queries regarding registrations, forgotten passwords and the like, and helping out with the moderating now and again. The rest of the site is outside of my domain.
Ultra Violet for HJ Wags - ma
do you think the webmaster is also called stig?
Ultra Violet for HJ Wags - zookeeper
do you think the webmaster is also called stig?



i have an image of the webmaster sitting on a leather chair stroking a cat (felix domesticus
) not an exaust pipe one (motoring link) with a blacked out monocle
Ultra Violet for HJ Wags - Pugugly
Yes well - can we get back on topic then ?
Ultra Violet for HJ Wags - Nsar
I think that it's a lovely shade of mauve.

So there.
Ultra Violet for HJ Wags - oilrag
Can HJ Publisher come back and interact with us to perhaps enhance our perceptions of the subject in discussion?

Respectfully (expect that back too)

Oilrag

Edited by oilrag on 21/03/2008 at 06:28

Ultra Violet for HJ Wags - Martyn [(ex) BR moderator]
`laughing` he's got it easy, then, I'd say
Ultra Violet for HJ Wags - GroovyMucker
"... a series of how to videos to help the female motorist with basic car maintenance."

Beyond parody.

Ultra Violet for HJ Wags - oilrag
"Beyond parody."

Stop tempting me ;)
Ultra Violet for HJ Wags - Round The Bend
Martyn, thanks for that. See you in another 4 years time!