With BMW stuck playing King Canute, I see that Audi have apparently joined Mercedes in capitalising on Munich's commercial constipation. Drive the Deal yesterday announced a new range of discounts on the A4.
Who would be a traditional bricks and mortar franchised agent? (Not that I have much sympathy for any of them, I didn't ask them to put a sign above the door.)
They're stuck in a time warp where their traditional local monopoly business model is of declining influence in a market place which has become much bigger, less controllable and, crucially, has largely redressed the imbalance of information which once gave dealers such an overwhelming advantage against consumers. One they exploited ruthlessly for decades.
I wonder how long it will be until BMW swaps pragmatism for stock?
Edited by Pugugly {P} on 19/01/2008 at 18:22
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