Late but great entry the new Audi R8 advert. A visually stunning car. Clearly a technical marvel and what do we get?
A silly trilling little cod Irish ditty and we don't get to see the whole car until a few seconds from the end.
The song 'wait' and an R8. Genius....
Not.
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You've watched it to the end to see what car it is.
You even know what the song is called.
And you're posting about it on an internet forum, bringing Audi, and the R8, back into the minds of all who read your post.
I'd say the advert's done it's job. ;-)
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PoloGirl.
My nomination for the Chick Who's Down with the Zeitgeist for 2008.
Sorry if that's offensive.
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Well, I think it's OK.
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I agree with the OP. If wasn't for that infuriating ad I'd have ordered one. Just marched straight into the dealership and paid cash. There and then. But who's laughing now?
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I agree with the OP. If wasn't for that infuriating ad I'd have ordered one. Just marched straight into the dealership and paid cash. There and then. But who's laughing now?
US!
MD
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Pologirl is spot on.
I doubt the R8 will ever make money for Audi. BUT, it helps the entire brand in sustaining (perhaps elevating) the 'premium' perception.
In any case, I think the R8 is sold out for the next two years. So, all the advertising is in effect to get people talk and think about the brand.
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i saw this advert last night and didnt understand it either
i mean,why boast about it being the slowest car they have ever built? will it be 70 mph 55 mph or even 30 mph top speed then? all rather rather silly
even my old viva could do 70 mph...................downhill obviously, but im being picky
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Link the visual to the verbal - they're talking about how slowly it is built(it is hand assembled). They're 'amusingly' confounding your expectations by describing it as slow.
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And as has already been pointed out, the advert has worked an absolute treat. :-)
Blue
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Anyone who makes a decision to buy or not to buy a car, any car, on the strength of an advert
deserves to suffer !
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I take your point, but I can't agree entirely.
For instance, on seeing the advert for the BMW 1 series, I decided it was ugly as sin, and I would never buy one. Seems reasonable to me. That's a no buy on the strength of an ad.
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But when a poster states that he was ready to buy a car and for cash and an advert changed his mind ?
Lunacy, whichever way you look at it.
As for choosing a car by looks alone, well that is a personal thing, but there are quite a few "sheep" who will wait to see the opinions of others instead of using there own judgement.
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All car adverts are pointless, especially if you are just looking to buy a family car that's going to keep you safe and return decent mpg. Why they have to bother with all that art school claptrap which makes me forget what the advert was even for in the first place!!
You only have to look at the experiences of posters on here, to realise that even getting basic information from salesmen/dealerships is like getting blood from a stone. Just put the advert into basic English will you?
Edited by Pugugly {P} on 31/12/2007 at 12:11
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Adverts aren't there to give information, they're there to plant the product in your mind. In that way this ad works, we all know which one you mean even if we have no wish to buy an R8, or even another VAG product.
A bit like Peugeot's "Take your breath away" ad, driving through flames - most of us remember it even though we didn't buy one.
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It boils down to this. We live in a label driven culture. People respond well to being sold to. Human nature has been conditioned to attach intrinsic values to otherwise intangible factors.
I have spent my whole working life in the fields of marketing, design and production at the so-called "designer label" end of the fashion business. I can say unequivocally, that most products in the apparel and attendant accessory industries are made to very similar standards whether they be labelled or mainsteam products. The added value is provided almost entirely by the brand marketing and is not apparent in any measureable or actual product improvement. There are of course exceptions to this rule but they are not always the immediately obvious brands.
However, speaking personally, thank goodness this attitude remains at the core of our purchase culture as it is fundamental to the current economic cycle and indeed to my and many others ability to earn money !
Now, I know that there are fewer hiding places in the motor industry for over-priced, over-hyped, under-engineered products as there are more readily available and understood mathods of testing that integrity. But, no thinking purchaser should have anything other than a healthy cynicism for the "value" of a label other than that which it confers at the time of re-sale.
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The car that `breaks up` into an ice skating `transformer` always associated to me as a major accident and lack of solidity.
That`s just the `image`, no idea what the cars actually like on the road.
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"The added value is provided almost entirely by the brand marketing and is not apparent in any measureable or actual product"
cue the luxury Swiss Watch industry ;)
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Why boast about it being the slowest car they have ever built?
Probably they said they took longest time to built it.
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A brilliant advert, similar to how early marketing efforts in the 60's involved removing the best selling car from the showroom windows & replacing it with the most aspirational (expensive) car. Obviously the idea is to get people talking and interested in the Audi brand, no more no less.
My dad's friend has just got an R8 & offered my dad a look at it last time my parents were round his house. My dad kindly declined due to lack of interest. Can you believe that!!!
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I dont know about he advert but I saw ( and heard ) one today - just wow!
Ultra desirable in the extreme.
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