Motorbike ads on TV - where are they?

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Mon 19 Nov 2007 10:53
Motorbike ads on TV - where are they? - OldSock
Are motorbike adverts banned from TV? I don't recall a single one. If they are, why? If not, why aren't there more?
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Mon 19 Nov 2007 10:56
Motorbike ads on TV - where are they? - bell boy
maybe motorbikes dont need advertising as its all done by mates advising?
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Mon 19 Nov 2007 10:59
Motorbike ads on TV - where are they? - Nsar
I can't say I can remember one at all, but it would be a foolish decision to spend money on this at this time of year.

Wearing my professional head, TV would be a very inefficient ad medium for this audience

Edited by Nsar on 19/11/2007 at 11:01

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Mon 19 Nov 2007 11:04
Motorbike ads on TV - where are they? - bell boy
if your having your professional head then i want a date with aunt sally ;-)
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Mon 19 Nov 2007 11:04
Motorbike ads on TV - where are they? - OldSock
You mean a "male toy" audience with more money than sense? Sounds ideal to me!! :-)
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Mon 19 Nov 2007 11:19
Motorbike ads on TV - where are they? - DP
ISTRC seeing a Suzuki GSX-R ad several times on one of the numerous car/sports/soft porn channels on Sky. Bravo or Men and Motors or something like that. I remember thinking how unusual it was at the time.

Cheers
DP


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04 Grand Scenic 1.9 dCi Dynamique
00 Mondeo 1.8TD LX
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Mon 19 Nov 2007 11:21
Motorbike ads on TV - where are they? - SteVee
I've seen Suzuki ads for the Bandit and GSX-R on Eurosport.
I particularly liked the bandit advert with the old lady.
Don't remember any other manufacturers.
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Mon 19 Nov 2007 12:29
Motorbike ads on TV - where are they? - J Bonington Jagworth
Probably less expensive to run a GP team. I bet Ducati think it's worth it!
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Mon 19 Nov 2007 13:05
Motorbike ads on TV - where are they? - Chris S
I remember seeing Vespa and Lambretta ads from the 60's - they're on YouTube.
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Mon 19 Nov 2007 19:07
Motorbike ads on TV - where are they? - Fullchat
Probably seen by some to be in the same league as tobacco ads!!
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Fullchat
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Mon 19 Nov 2007 19:23
Motorbike ads on TV - where are they? - cheddar
Braodly agree with Nsar "would be a very inefficient ad medium for this audience".

Though I reckon there is room for a bike manufacturer to back road safety campaigns on TV such as "Think Bike!", could be a good corporate approach, after all they all have other interests - cars, consumer electronics, marine, ATV, musical instruments, garden machinery etc, they would be seen to be responsible by the broader audience and would be seen to be educating the motorist thus ingratiating themselves with bikers.

Edited by cheddar on 19/11/2007 at 19:24

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Mon 19 Nov 2007 19:24
Motorbike ads on TV - where are they? - PoloGirl
I've definitely seen a pretty intimidating Harley Davidson one, but that might have been at the cinema rather than on TV.

ETA: Here it is, and I'm still not sure where I've seen it before. My views on bikes aside it's a case study in branding... notice how it doesn't mention the bike once!

www.youtube.com/watch?v=nMVkD834Eco&feature=related

Edited by PoloGirl on 19/11/2007 at 19:37

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Mon 19 Nov 2007 23:48
Motorbike ads on TV - where are they? - Stuartli
I doubt whether the overall sales would warrant more than very logically placed advertising.
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