How many cans ? VW Polo Blue Motion advert - Dulwich Estate
Page 34 of today's DT says the Polo BlueMotion saves, in carbon pollution, the equivalent of more than 5000 330ml aluminium drinks cans in a year of motoring. Assuming only one layer of cans I reckon the picture behind the Polo shows around 25000 or even more. Naughty or what?

I suppose the ad agency's get out clause is "more than 5000".
How many cans ? VW Polo Blue Motion advert - FotheringtonThomas
saves in carbon pollution the equivalent of more than 5000 330ml aluminium drinks cans in a year


I thought aluminium drink "cans" are made of metal, not carbon!
How many cans ? VW Polo Blue Motion advert - Dulwich Estate
FT, you don't seem to understand - it must be the contents of the cans they're on about - CARBONATED drinks.
How many cans ? VW Polo Blue Motion advert - FotheringtonThomas
This must be a joke which was lost in the translation. 5,000 tins of cabonated drink contain only a comparatively small amount of CO2.
How many cans ? VW Polo Blue Motion advert - Screwloose

Always a dangerous juxtaposition for an advert - a car and tin cans....
How many cans ? VW Polo Blue Motion advert - Dulwich Estate
Sorry FT,

My fault entirely. I should have put in LOL or some such thing. It was truly meant to be a joke.