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Didn't BL relinquish the Healey licence in a spat over royalties, dropping the Austin-Healey Sprite and concentrating on MG Midget? I thought that was the reason that Donald Healey was able to license the name again for the Jensen-Healey.
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Brilliant marketing stratergy - reviving a brand that nobody under 40 would have heard of!
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Brilliant marketing stratergy - reviving a brand that nobody under 40 would have heard of!
But, a brand which is untainted by the reliability demons associated with most of the other BL marques.
I have to say though, surely this is a very risky strategy by this small Chinese firm isn't it, making cars at the more prestige end of the scale? One hint of bad workmanship, or bad handling, and they're gone surely? New firms need to find their footing offering cheap-but-reliable transport first, a well-trodden path by the Japanese and Koreans.
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Didn't BL relinquish the Healey licence in a spat over royalties dropping the Austin-Healey Sprite and concentrating on MG Midget? I thought that was the reason that Donald Healey was able to license the name again for the Jensen-Healey.
From the BBC article "The new owner of MG Rover said it has agreed with the Healey brand to develop the classic marque" ; that makes it sound like the Healey brand is a third party.
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Perhaps they should just buy Jaguar and have done with it?
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Perhaps the Chinese firm Geely will sue them for passing off?
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Next ...... Chinese Riley, Wolseley etc
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Just goes to show names now mean nothing, except to buyers whose brains are addled by advertising.
They certainly gave proud old Rover a thorough stuffing, didn't they?
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Next ...... Chinese Riley Wolseley etc
Perhaps they should revive Healey rather than Austin Healey.
The Healey Silverstone came as standard with a Riley 2.5 litre 4-cyl twin-cam engine, although some specials were later converted to Jaguar power.
Great looker the Silverstone, a bit old-fashioned for today's tastes though.
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