Ford owns Rover Name - type's'
Are they mad ?
As if things weren't bad enough for them Ford have now paid BMW £6M for the Rover name.

I think it is aimed at protecting the Land Rover name so it is not cheapened when associated with cheap Chinese Rovers.
Ford own Rover Name - Westpig
Good lord.... and the previous cars like the City Rover didn't cheapen the name?... would have thought that element was too late
Ford own Rover Name - jase1
Good lord.... and the previous cars like the City Rover didn't
cheapen the name?... would have thought that element was too late


Very good point -- I can't see how the Chinese cars could be any worse than Indian ones....
Ford own Rover Name - cheddar
< racial stereotype removed >
Ford own Rover Name - Altea Ego
< racial stereotype removed >
Ford own Rover Name - type's'
Good point - I didn't thnk of that.
Ford own Rover Name - Sofa Spud
The original Rover Car Company developed the Land Rover in 1947-48, hence Land ROVER. So it is fitting that the names are once again to be re-united.

Ford is to sell Aston Martin and there have been rumours that they might sell Jaguar. If they do that they might want to use the Rover name for a future upmarket range derived from European Fords, as an alternative to Volvos.

Or alternatively, if they wanted to sell Land Rover, it would possibly add quite a bit of value if it came with the rights to the 'Rover' name too.
Ford own Rover Name - cheddar
there have been rumours
that they might sell Jaguar. >>


They have announced that they are not selling Jaguar.
Ford own Rover Name - Sofa Spud
Oh! I didn't know that.

Presumably Ford also owns the Daimler name that was owned by Jaguar (not to be confused with Daimler-Benz / Daimler-Chrysler etc.)
Ford owns Rover Name - Stuartli
I would have thought that £6m was peanuts in this case.
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What's for you won't pass you by
Ford owns Rover Name - type's'
Absolutely - these guys talk in billions not millions.
Ford own Rover Name - madf
"If they do that they might want to use the Rover name for a future upmarket range derived from European Fords"

Upmarket?

You ARE joking of course.

Rover as a brand name thoroughly devalued by the range of "quality "cars produced .. 200/400/800 etc..
madf
Ford own Rover Name - Bromptonaut
Does the purchase include other ex BMC "quality" marques such as Riley, Wolseley or Triumph?
Ford own Rover Name - niva441
No BMW kept hold of those.
Ford own Rover Name - machika
No BMW kept hold of those.


Why would BMW want to keep them for?
Ford own Rover Name - bignick
>> No BMW kept hold of those.
>>
>>
Why would BMW want to keep them for?


Probably to use for a series of "limited edition" minis at some point just before they launch a new version.
Ford own Rover Name - king arthur
Does the purchase include other ex BMC "quality" marques such as
Riley, Wolseley or Triumph?


Not quite. BMW kept hold of Triumph and Riley but the rest (Austin, Morris, Wolseley, Standard, Vanden-Plas etc) was passed to MG Rover, and is now owned by Nanjing.
Ford own Rover Name - Red Baron
Whatever Ford does with the Rover brand will take some doing, but I fear that whilst there may be a business synergy between Ford and Rover, that they will seriously struggle to improve the image.

VW did it with Skoda and that took many years. Ford does not have quite the same reputation as VW. Oh!, and Ford have quite enough problems.
Ford own Rover Name - Sofa Spud
>>>Upmarket?

>>>You ARE joking of course.

>>>Rover as a brand name thoroughly devalued by the range of "quality "cars produced .. 200/400/800 etc..
madf

At the moment, yes. But other successful names have been a joke in th past. e.g. VW - makers hopelessly outdated, bad-handling, uneconomical, slow but reliable aircooled beetles? Skoda? Renault - once makers of tinny rustbuckets with dubious styling. The Rover name could be 'in' again one day.
Ford own Rover Name - jase1
> Renault - once makers of tinny rustbuckets with dubious styling.

And now makers of unreliable plastic lumps with dubious styling!

There was nothing much wrong with the 200/400. The only weak-spot was the K-series engine, and you could get a Honda version for much of the run. Given the choice of a 216 or an Escort or mid-90s Astra, I know which one I'd rather have.

It was bad management that killed Rover, not necessarily the quality of their vehicles, which were no worse than PSA, Renault or Fiat.
Ford owns Rover Name - artful dodger {P}
Article in Telegraph Business titled Ford swipes Rover marque from Chinese.

www.telegraph.co.uk/money/main.jhtml?xml=/money/20...l


--
Roger
I read frequently, but only post when I have something useful to say.
Ford owns Rover Name - Armitage Shanks {p}
"I would have thought that £6m was peanuts in this case."

And what do you you get if you pay peanuts?!
Ford owns Rover Name - jase1
So, BMW were going to sell the Rover name to the Chinese for £11m.

Then they sell it to Ford for half that amount.

Sounds like a stitch-up to me. Are these Eurobox manufacturers *that* terrified of the Chinese invasion?
Ford owns Rover Name - Red Baron
So, if and when the Chinese do present us with their cars, which would YOU buy?

A Eurobox or a Chinesebox.

In my experience, many of the cheap manufacturing sites are far from being paragons of quality and traceable manufacturing. It will be many years before I buy an out-right Chinese car.
Ford owns Rover Name - cheddar
So, BMW were going to sell the Rover name to the
Chinese for £11m.
Then they sell it to Ford for half that amount.
Sounds like a stitch-up to me. Are these Eurobox manufacturers *that*
terrified of the Chinese invasion?


No, no, BMW retained rights to the Rover brand name when they sold MG Rover, Ford always had an option on the Rover brand as part of the Land Rover deal, BMW could only have sold it elsewhere if Ford had decided not to take up the option, I presume the price was pre agreed as part of the option.

Ford have made it clear, they have taken on the Rover brand to protect Land Rover, there is little likelyhood of them doing anything else with it unless, at some distant future date, "Land Rover" becomes "Rover" to make Range Rover, Land Rover etc clearly identifiable sub brands.
Ford owns Rover Name - Stuartli
>>And what do you you get if you pay peanuts?!>>

There have been several instances of big companies rebranding their log in recent years and commissioning firms to come up with ideas has cost them some remarkable amounts of money.

Rover, whatever some people may think, is still regarded by many motorists in the UK as an upmarket brand name. I know several 75 owners (some of whom have been Vectra/Mondeo/Laguna driving reps in the past) and all speak highly of their cars' interior styling and smooth ride.

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What\'s for you won\'t pass you by
Ford owns Rover Name - Westpig
i've got another theory..... Ford have deal whereby they can buy back Rover at a pre -determined price which equated to £6m........ knowing that the Chinese were willing to pay £11m to BMW

why not now sell to the chinese...... even if they only negotiate £10m, they still make a quick £4m

in the big scheme of things peanuts.... agreed. But £4m is £4m.
Ford owns Rover Name - Westpig
This time next year Rodney.............
Ford owns Rover Name - colin-e
Where can I find parts for a Ford Metro? (or should it be a Ford 100?) ;-)
Ford owns Rover Name - Imagos
Some more info..

news.bbc.co.uk/1/hi/magazine/5359888.stm

Highly unlikely you'll see a Ford Montego in the near future.
Ford owns Rover Name - Adam {P}
Why is not one of the cars on the picture in that article a Rover?

I know the BBC use generic images but they're getting more and more tenuous by the day!
 

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