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V.interesting ad.for the Audi RS4 Quattro in the Telegraph Mag. on Saturday - a 14 page sci-fi 'graphic novel' type comic strip. Very dystopian,(sinister scientist, torture machines)which builds on the Audi 'spider' television ad. I thought it was a real attention getter. What did other Backroomers think of it?
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I turned to the last page to see what the ad was for, then glanced at the magazine - yawn.
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I glanced at it, and couldn't be bothered to read it, and they missed the hororscope out this week, or if it was a spoof horror story may be THAT WAS the hororscope - groan :)
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I bet that cost a few pennies to produce. Never mind, they can hike the labour rate a little to cover it....
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I've liked the A8 ever since it first appeared but I have no idea what the spider adverts are supposed to convey. As a hysterical arachnophobe I don't think I would want a car that is associated with spiders. Equally, I've no idea what the strip cartoon is about. And I had to look up dystopia. With a certain sense of relief I realise I'm evidently not Audi's target market. Phew.
Hawkeye
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Stranger in a strange land
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Didn't bother to turn it upside down. A marketing flop.
JH
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Opened the mag at the back to look for the home and horoscope features. Saw the A4 feature and skipped it. Telegraph mag total rubbish this week. Left me cold.
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Wife missed the horoscope, I thought it looked good but couldn't be bothered to read it.
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Telegraph Magazine - Total, utter, pompous drivel.
Audi advert- " " " "
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let me be the last to let you down....
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Ah, so that's what it was - an Audi advert! I took one look, thought it was some arty-pharty tripe and tossed it onto the paper pile.
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Audi/VW/Skoda adds used to be clever and amusing. This was a pretentious, sinister, overlong complete waste, in my opinion... Who is the target market it was aimed at??
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£41,000was £42,000Details
£54,379was £54,754Details
£38,266was £38,435Details
£16,338was £16,636Details
