It's reported that the Ford Focus was the best seller last month in England and Wales, but not in Scotland and Northern Ireland (beaten by the Megane).
Can this be related to the style of advertising, being based on "mincing designer-types" and associated with southern areas of UK.
Discuss
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Theres a focus advert on a billboard by me stating 'beware of expensive imitations'
Im surprised Sekonda watches haven't complained about this, as this is their slogan also!
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Renaults have always done well in Scotland. I think the Clio was the biggest seller here for quite a while.
That advertising campaign for the new Focus would probably put me off buying one though and not because I am a Scot.
just like "Calm down dear it's only a commercial" would stop me buying from them even if they were the cheapest!
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I may be wrong, but when I read the "Motors" section of the Scottish Daily Record or the Scottish Sun, there always seems to be a high proportion of Renault adverts from Arnold Clark, Reg Vardy and Parks. Always "appear" to have great deals, 0% finance and lots of ex demonstrators which I suppose will have helped boost the registrations!
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