both great! well worth a look. Prefer the first.
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First one doesn't work on my PC even after 8 mins wait. Second one in need of some ruthless editing. The C4 ad. - who wants a car that turns into a dancing robot? (I'm sure I posted something like this a day or 2 ago). I've got my 17th and 18th Citroens in the yard right now and it's a good job I don't need to depend on incomprehensible TV ads to choose my cars. Bring back the days when a car ad. actually told you a bit about the product. Alternatively, the manufacturers could sack the ad men and spend a bit more on developing the car instead, or make it cheaper.
Hawkeye
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Stranger in a strange land
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Spot on Hawkeye.
More info and less emotion.
More fact & less fiction.
Show the oduct & not "the lifestyle"
Why don't the manufacturers do these things? Are they frightened that their products are so bad or so useless that we might not buy them? Or perhaps we might just relaise we don't need them?
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Loved the Mustang ad. Idea stolen from the Puma ad of yore no doubt. Disagree about the emotion - that's what petrol headedness is all about otherwise we all be driving around in Ariston, Bosch, LG and other Washing Machine branded cars. Its all about emotion.
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I think the point is that most people don't give a fig about (or even understand) the technical aspects of a car. They are more concerned with how their peers will perceive them and how their lifestyle will improve as a result of owning it. And of course how many onboard gizmos it's got.
Also ads need to be "talked about" to be successful. The office wouldn't be buzzing with discussion that the bore and stroke of the latest Corvette was 4 x 3.62. But Steve McQueen revisited sets 'em talking enough...
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Also ads need to be "talked about" to be successful.
I think that this ad has achieved its objective and is successful:-it has got us discussing!
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"They are more concerned with how their peers will perceive them and how their lifestyle will improve as a result of owning it."
I wonder how many sales Honda will lose because people don't want to be seen driving around in a car associated with an annoying, badly sung, song?.
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I wonder how many sales Honda will lose because people don't want to be seen driving around in a car associated with an annoying, badly sung, song?.
That focuses on the tag line "Make something better"? Oooh, no, they'll lose loads of sales as everyone wants to be associated with making things worse, don't they?
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On the contrary, the popularity of the advert can surely only help boost sales... observer.guardian.co.uk/uk_news/story/0,,1345422,0...l
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Is it just me or is that a big corporation making capital out of war?
Go to war, survive, buy a ford?
Somehow that doesn't sit right.
--
Lee
Having a Fabialous time.
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