C4 Advert - Doc
Has anyone seen the new Citroen C4 advert?
It was on Channel 4 at about 19.45

The car 'transforms' into a robot and starts dancing.
I thought it was great!

C4 Advert - Dynamic Dave
imagos has ;o)

www.honestjohn.co.uk/forum/post/index.htm?v=e&t=25...6

But I agree, it's a good advert.
C4 Advert - Stuartli
The C4 has done exceptionally well in NCAP tests including for pedestrian safety.
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What\'s for you won\'t pass you by
C4 Advert - Imagos
The most entertaining ad for ages, yes definatly. Must rank alongside the recent Honda and Audi TT etc in the hall of advert fame. It's refreshing not to turn over when the ad breaks come on.

My favourite of all time though is the launch ad for the Sierra circa October 1982. Remember that?
C4 Advert - smokie
Two American car ads have been brought to my attention...both worth a watch. The second isn't your usual kind of ad and brought a lump to my throat...

www.joeytomatoes.com/fordmustangcornfield.htm

www.nbc.com/nbc/American_Dreams/ford.shtml

Adverts - Imagos
both great! well worth a look. Prefer the first.
C4 Advert - Clanger
First one doesn't work on my PC even after 8 mins wait. Second one in need of some ruthless editing. The C4 ad. - who wants a car that turns into a dancing robot? (I'm sure I posted something like this a day or 2 ago). I've got my 17th and 18th Citroens in the yard right now and it's a good job I don't need to depend on incomprehensible TV ads to choose my cars. Bring back the days when a car ad. actually told you a bit about the product. Alternatively, the manufacturers could sack the ad men and spend a bit more on developing the car instead, or make it cheaper.
Hawkeye
-----------------------------
Stranger in a strange land
C4 Advert - Imagos
humbug!
C4 Advert - tyre tread
Spot on Hawkeye.

More info and less emotion.

More fact & less fiction.

Show the oduct & not "the lifestyle"

Why don't the manufacturers do these things? Are they frightened that their products are so bad or so useless that we might not buy them? Or perhaps we might just relaise we don't need them?
C4 Advert - Pugugly {P}
Loved the Mustang ad. Idea stolen from the Puma ad of yore no doubt. Disagree about the emotion - that's what petrol headedness is all about otherwise we all be driving around in Ariston, Bosch, LG and other Washing Machine branded cars. Its all about emotion.
C4 Advert - smokie
I think the point is that most people don't give a fig about (or even understand) the technical aspects of a car. They are more concerned with how their peers will perceive them and how their lifestyle will improve as a result of owning it. And of course how many onboard gizmos it's got.

Also ads need to be "talked about" to be successful. The office wouldn't be buzzing with discussion that the bore and stroke of the latest Corvette was 4 x 3.62. But Steve McQueen revisited sets 'em talking enough...

C4 Advert - Doc
Also ads need to be "talked about" to be successful.


I think that this ad has achieved its objective and is successful:-it has got us discussing!


C4 Advert - trancer
"They are more concerned with how their peers will perceive them and how their lifestyle will improve as a result of owning it."

I wonder how many sales Honda will lose because people don't want to be seen driving around in a car associated with an annoying, badly sung, song?.
C4 Advert - No Do$h
I wonder how many sales Honda will lose because people don't
want to be seen driving around in a car associated with
an annoying, badly sung, song?.


That focuses on the tag line "Make something better"? Oooh, no, they'll lose loads of sales as everyone wants to be associated with making things worse, don't they?
C4 Advert - robZilla
On the contrary, the popularity of the advert can surely only help boost sales... observer.guardian.co.uk/uk_news/story/0,,1345422,0...l
C4 Advert - Citroënian {P}
Is it just me or is that a big corporation making capital out of war?

Go to war, survive, buy a ford?

Somehow that doesn't sit right.
--
Lee
Having a Fabialous time.
C4 Advert - doctorchris
I love the C4 advert and want to buy one but the dealer will only quote me for the boring non-transformer version.
Love the Honda Diesel advert, reminds me of Yellow Submarine.
I think we should encourage these adverts and refuse to buy cars with boring adverts (eg Audi and BMW adverts especially those emphasising the Machismo of their products).
C4 Advert - Wales Forester
Here's a link to the ad if you've not seen it, or even if you have....
www.davidreviews.com/Preferences.asp?ID=2004111507
Pick a speed and format and away you go.

PP
C4 Advert - bacha
Can I build a shrine for you :)

Thank you very much for the link.
C4 Advert - far0n
If anyone is in the slightest bit interested, the music is....

Jacques your body (make me sweat) by Les Rhythmes Digitales

:oD

C4 Advert - P 2501
"got to war, survive, get a ford"

Spot on citroenian. first thing that crossed my mind too.

Typical over sentimental american slushyness.