I've long thought that writers of motoring adverts often come up with a load of twonk, just like they do for so much else, but it seems I'm not alone. My thoughts too, HJ.
news.bbc.co.uk/1/hi/magazine/3601818.stm
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Couldn't agree more. I didn't buy a Honda because of "The power of dreams"; I bought one because they're damn good cars. The statement by the bloke they quote at the top that "all drivers think their car makes a statement about them" (or whatever it was) is utter piffle.
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An advert has never persuaded me to buy anything, particularly a new car. Indeed, I never saw an advert for the Honda Accord diesel which I purchased almost six months ago - in fact I don't ever recall seeing an advert for any Honda Accord. I relied heavily on motoring reviews, particularly HJ's.
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I relied heavily on motoring reviews, particularly HJ's.
And if that advertising had influenced them ?
Anyway, most advertising is about brand/product awareness rather than specific item selling.
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>> I relied heavily on motoring reviews, particularly HJ's. And if that advertising had influenced them ? Anyway, most advertising is about brand/product awareness rather than specific item selling.
If the product isn't advertised as such how can you be aware of it? Of course I'm aware of Honda because I see them around.
Are you suggesting that HJ was taken in by a Honda advert for the Accord?
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>>Are you suggesting that HJ was taken in by a Honda advert for the Accord?
No. Look at my note again in particular the cunning use of the words "if" and "them".
>>> Anyway, most advertising is about brand/product awareness rather than specific item
>>> selling.
>>If the product isn't advertised as such how can you be aware
>>of it? Of course I'm aware of Honda because I see them around.
I have no idea what you just said.
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I once bought an Amstrad Hi-Fi because it looked good in the advert.
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I have still an Amstrad television well over 10 years old and still works well - only just replaced with a bigger better model a couple of weeks ago.
The thing is that IIRC it is a rebranded Hitachi ... I suppose the electrical equivalent of a Rover with a Honda engine,
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I once bought an Amstrad Hi-Fi because it looked good in the advert.
For £10.00 I'll delete that remark for you Tom.
:o)
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>> I once bought an Amstrad Hi-Fi because it looked good in >> the advert. >> For £10.00 I'll delete that remark for you Tom. :o)
>
Leave off, that's 1p more than the Hi-Fi cost!
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>>Are you suggesting that HJ was taken in by a Honda advert for the Accord? No. Look at my note again in particular the cunning use of the words "if" and "them".
Not so cunning really as it implies that HJ could have been one of "them."
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Robbie - you are plainly struggling with the word "if". Lets assume its a difficult question and I withdraw it.
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It is a very good point, whether Robbie understands your way or putting it or now. Just how do we know a review isn't biassed either by manufacturer PR or even by the manufacturer 'leaning' on the reviewer... I guess the only option is to make sure you read many reviews *and* try the product out yourself before making a decision.
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>Just how do we know a review isn't biassed either by manufacturer PR
I'm sure Stuartli will be along in a moment to remind us whether or not he has ever been banned from reviewing (i.e. having it for an extended trial...) a particular car again because he slated the previous one from that manufacturer.
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It is a very good point, whether Robbie understands your way or putting it or now. Just how do we know a review isn't biassed either by manufacturer PR or even by the manufacturer 'leaning' on the reviewer... I guess the only option is to make sure you read many reviews *and* try the product out yourself before making a decision.
Interestingly, I read a review of the Accord in Diesel Car before I made my purchase. There is a long term test in the most recent edition, by a different writer, where he unfavourably compares many features of the Tourer Executive with a diesel Focus estate. Perhaps Ford are leaning on him?
Certainly, I can't accept some of his grouses, vis-a-vis the driver's seat being uncomfortable and the leather seats "sweaty." I now suffer from cervical spondylosis - due to a shunt in the back some years ago - and I was immediately attracted to the very comfortable seats in the Accord Executive. Having spent six weeks in France, in very hot weather, the leather seats were lovely and cool, much better than synthetic fabric seats.
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Robbie - you are plainly struggling with the word "if". Lets assume its a difficult question and I withdraw it.
Never assume anything.
Are you being deliberately obtuse?
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