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There have been a couple of threads recently regarding vehicles which have been disasters in terms of sales. IIRC Renault were responsible for a couple and judging by HJ's comments the new Vx Signum looks likes it's going to be another. How can global companies with so much experience get it so wrong ? It's hard to predict fashion but some of the problems affecting these cars appear obvious so why aren't they dealt with prior to launch and who ultimately carries the can for a hugely costly and unmitigated sales disaster ?
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Well, they didn't ask me for a start - I can be hired for a modest fee (modest compared with the millions they've wasted that is).
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He he he. Just who the hell do they ask though ? I'd have expected the market research and feedback to have been copious.
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I think it's simple, really: everyone tries (desperately) to appear revolutionary, introduces radical designs in an attempt to create new "needs", and, well, many times fail...
Vagelis.
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I think there is an ongoing search for uniqueness, effectively a niche market where one brand can dominate sales. This quite often does not work out (Avantine, Pluriel, Fusion and probably Signum) and sometimes is very right (Volvo XC90 - effectively SUV meets People Carrier), for which there is currently a big demand and no effective competition (although I think I read somewhere that BMW are developing a stretched X5).
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Although not a global company project I think that the recently launched Amphibious car is a classic example of a white elephant. However ingenious the design, who would pay £150K for such a machine?
I saw the owner/designer of the firm marketing the machine on TV. He stated he had invested £millions in the project; money down the drain I suspect.
In global companies all major projects have to be approved by the Board.
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Here's one company not to buy shares in. I can't believe anyone would invest so much money even in a concept such as a flying car. $400,000 and you still need your pilots licence and a nearby airport. Their directors have obviously been watching too much science fiction.
www.aerospectives.com/custom/TAero.html
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www.aerospectives.com/custom/TAero.html
The Mollier ( www.moller.com ) flying car has been on the drawing board for ages, (though it was used by Dirk Pitt in a Clive Cussler book to fly into the baddies lair...)
John R
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www.aerospectives.com/custom/TAero.html The Mollier ( www.moller.com ) flying car has been on the drawing board for ages, (though it was used by Dirk Pitt in a Clive Cussler book to fly into the baddies lair...) John R
..I bet Dirks opaline green eyes flashed at that!
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