First off, be honest in your description of the paintwork.
There is nothing more annoying than going to see a car that is advertised as being in 'immaculate condition', only to find it looks like it's had every panel kicked or scratched to death. Also, if you lie about that, a prospective buyer will assume you'd lie about everything else too. And a lot of people will walk away at that point.
So that's it. If it's got a few bonnet chips, say so. You don't need to list every single one, just say that they are there, and a minor parking dent on one side, list it too.
As to price, you could go here to get an idea : www.honestjohn.co.uk/used-prices/ Though do bear in mind that private sale prices are generally 10-15% lower than 'retail' prices. After all, the CRA doesn't apply to private sales, so if the car blows up in 3 weeks they've got no comeback.
Another good idea is ebay for vehicle pricing. On the left hand side, check 'completed listings only', and look for prices in green. Those are sold prices, so the most realistic.
Finally, don't forget webuyanycar, or other such. They are often pretty good for prices (though sometimes try it on), and there is no grief with timewasters, scammers, etc.
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