Nonsense Marketing Waffle

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Mon 3 Mar 2003 14:50
Nonsense Marketing Waffle - peterb
Do folk have favourite examples of car-related marketing spiel that makes no sense at all?

To give you an example, Mazda sent me some info. on the appealing new "6". However the effect was rather spoilt by the inept wording of the covering letter which included the following phrases:

"Our...diesels let you enjoy the *ride and handling* of a petrol engine.." (It's not usually the ride and handling that put people off oil burners.)

"...petrol engine develops a *thrifty* 120ps" (What's the attraction of an engine that's mean with its horsepower?)
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Mon 3 Mar 2003 15:16
Nonsense Marketing Waffle - Soupytwist
Given that diesel engines are often heavier than their petrol equivalents it's possible that having the lighter engine up front might make for a better handling car.

Mazda may also have done some market research which said that their target audience for the 6 is put off diesels by perceived poor handling. Now, whether that perception is correct or not, Mazda would then have to address it in their marketing because that's one of the reasons people aren't buying that particular car.




Matthew Kelly
No, not that one.
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Mon 3 Mar 2003 15:22
Nonsense Marketing Waffle - Nsar
What did you expect from the company that inflicted the "zoom zoom" campaign on the poor British public (and just about every other country in the world, judging by its global gibberish theme). A campaign so bad it makes the Billy no mates in his SAAB 93 ad look competent.
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Mon 3 Mar 2003 18:27
Nonsense Marketing Waffle - Vansboy
If it's 'Have a Go at Mazda' time, I'll add my bit!
Still in the process of, probably, buying a new MX5 for Mrs Vansboy, & checking out countless limited editions, they currently have available.
Dealers don't have brochures for latest Nevada model, let alone an idea of colour of interior, should you be interested in a non-leather option.
They are doing 2 models, blue paint with silver? interior & silver paint contrasting blue? interior.
Totally confusing, but the cars bo look very nice in the flesh, but alas, no non-leather to see, just yet.
Can't imagine the £750 price premium has anything to do with it!
That would sound a bit like wanting to order a base model Street Ka!Just try that one!
Anyway, just don't ask for literature for any of the THREE, fast selling, not, limited editions, still available from last year-THAT WOULD BE CONFUSING!
Mark
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Mon 3 Mar 2003 20:55
Nonsense Marketing Waffle - Morris Ox
Can only get worse for Mazda - they're part of Ford now.

This, remember, is the outfit which brings you 'The Ford Fusion - it's out there!'. It's out there, guys, because no one wants to buy a daft car and a meaningless slogan!

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Mon 3 Mar 2003 23:45
Nonsense Marketing Waffle - Dan J
Let's hope not. Ford actually only own 34% of the company, which, by Japanese financial law - as they're the biggest shareholder, gives them control. But they don't have the power to completely overrule other parties as such. Thank god.

Interestingly was chatting with someone from Ford a few days ago and it seems Volvo are extremely determined to remain very independent from Ford.

I hope they manage it - Realistically what is the point in paying the premium for a "different" car when you might as well be sat behind the wheel of a Ford.

Actually, when I drove (briefly) our company S-type, that is exactly what I did feel like...
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Mon 3 Mar 2003 23:29
Nonsense Marketing Waffle - Billy Whizz
Who says I've got no mates?
Billy
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Tue 4 Mar 2003 09:32
Nonsense Marketing Waffle - NWS
Anyone who leaves his mates watching a cup final so gripping that an entire city has stopped to watch it just so he can waft around in his swanky Vectra deserves all he gets!......IMHO of course
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