Ah. So it's not 'unique'. It's probably a kit that the dealer had in stock, and needs to get shut of, as it probably won't fit on the LCI version which comes out in a month or two.
In that case, price it as an Msport version, but the bigger wheels add absolutely nothing to the value of the car. The MPPK bodykit maybe a bit - but no more than a couple of hundred pounds. It won't add anything in terms of value when you come to sell the car.
Do be aware that the F30/F31 series is VERY spec/wheel/suspension sensitive. What can be a fantastic car to drive can be utterly horrible in a slightly different configuration.
For example, I've got a F31 (estate) 325d Msport with 19" wheels on. As it has the adaptive suspension, it is lovely to drive. I test-drove an almost identical car, but without the adaptive suspension, and it was awful. The suspension was rock-hard, the steering required constant adjustment, it tramlined terribly. Mine, on the other hand, is utterly solid through corners, but absorbs bumps and potholes beautifully.
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