"Any deal where you pay out a fairly serious wedge every month for three years on a depreciating item and still don't actually own it wouldn't be for me."
Point taken, but you could also argue against paying out a five-figure wedge up front for an asset that will then depreciate over the time you keep it....and then no-one would ever again incue capital expenditure!
A zero- or low-rate PCP can be good if you have something better to do with your money. In Chris's case £339 pm sounds quite a lot for a 1.4 Octavia: my 2.0 Octavia vRS is also on a 0 % PCP and I'm paying only £359 a month after a £1,500 deposit. There may be better deals around.
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