As far as I'm aware, there is no real 'name' for the system, it's simply coded into the software that controls throttle settings, etc.
BMW have the same on manual gearbox diesels too - and I assume for exactly the same reason. If you're stopped, with the clutch FULLY depressed, and a gear selected, then the revs are about 800. Lift the clutch a bit, and they rise to 1100 or so.
It means that you can move forward in stop-start traffic, not touching the accelerator, but it puts a lot less stress on the DMF and (presumably) the clutch too.
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