Any - 'Badge snobbery' - barney100

I am interested to hear roomers views on 'badge snobbery' and which makes are regarded as being owned by 'badge snobs'. I don't care what car someone buys and we all have our reasons for choosing a particular make without having to justify our choice.

Any - 'Badge snobbery' - double_tap_that

Im no means a "Rich" man nor do i pretend to be, But i do own a Merc, And having that badge on front of my car does give me that "Snobbish" attitude, Its actually a pleasure to drive and proud to drive it.

Maybe the question should be, "Are you proud" to be seen in your car? Or just see it as a way of means to get from "A" to "B".

Any - 'Badge snobbery' - RT

I'm very badge-neutral - I'm not over-impressed with premium brands nor put off budget brands - I always try to judge a vehicle on it's functional specification and how well that meets my needs.

What I won't do is spend money based on what others might think of me.

Any - 'Badge snobbery' - Trilogy

I own a Ford and a Mercedes. Each bought for their individual qualities. The badge means nothing to me.

Any - 'Badge snobbery' - gordonbennet

Not so sure its badge snobbery any more, more like brand or scene approval by the fashionista massive, which may apply more to car type than make, as in the current fad for trendy soft roaders.

Similar changes in supermarket shopping, where once those who care about what others think wouldn't be seen dead in Aldi/Lidl.

Not sure whos calling the shots any more though, who is that decides which brand is acceptable, and from which date, in motoring world i think its marketing and its siamese twin demon the media that dominates brand fashion.

Far as it goes, we're anti fashion and likely to not buy something in current vogue.

Any - 'Badge snobbery' - RobJP

I drive a BMW. A 'new shape' F31 325d touring, bought outright.

Does that make me a badge snob ? I doubt it. So many people buy new cars on PCP these days that you've no idea what they might (or might not) be able to afford.

I bought it because I drive a considerable mileage, and I like it. The HMRC mileage rates mean that it doesn't cost me a huge amount in depreciation, and it is a nice place to be for 20 to 30 hours a week.

I'm more mystified by car 'fashion' - witness FIAT's adverts this summer for their 500 model, in certain colours for a few months only. Dread to think how dated they'll look in a year or 2.

Any - 'Badge snobbery' - double_tap_that

Yes fiat 500, its an updated Fiat 127...If you can remember them, There is no real difference in shape.

Any - 'Badge snobbery' - drd63
Doesn't matter if bought outright or on PCP either way you're paying what you can afford. Real snobbery on this subject seems to be about whose bought rather than leased.
We've got 3 purchased and 1 leased. Citroen, Ford, Hyundai and Toyota all bought on individual merits including subjective stuff like looks. No issues with brands or current trends, generally when lots of people follow a trend there is an essence of good reason, try it sometime GB you just might be missing something.
Any - 'Badge snobbery' - Manatee
generally when lots of people follow a trend there is an essence of good reason, try it sometime GB you just might be missing something.

Now there's a subject for debate. If you're a wildebeest perhaps it makes sense to be one of the herd, safety in numbers and all that, though I suspect that isn't what you meant.

I imagine that's the evolved characteristic that accounts for all those Levi jeans and Nike sports shoes, as well as the majority of car choices. Though it's quite difficult to be different with cars, which are de facto mass market products, even the posh ones.

Although I am not motivated to be different for the sake of it as far as I know, I seem to be managing it almost, with a Mitsubishi Outlander and a Skoda Roomster. And I only wear jeans (Asda brand I think) for mucky work. I own no 'trainers'; I tried jogging in 1978 and didn't like it; my Hi-Techs perished long ago:)

Very few people can honestly say they don't care about the badge, IMO. It would be illogical - the badge represents other values than snobby ones in almost all cases - though VW Group is becoming an exception, by design - they aim to make all brands from essentially the same 3 platforms, and suite of engines and gearboxes before too long.

Then we will know that the Audi buyer who pays the most really is paying for the badge, unless he/she just has a softer-plastics fetish!

Any - 'Badge snobbery' - bathtub tom

Neighbour had a "C" class, then his SWMBO bought an "A" class. Delighted with the 'handover' and the bouquet of flowers on the back seat. Studiously ignored my questions about how much discount they'd negotiated.

I swear it was because of the logo on the key fob.

Neither objected to being taken to collect them in my Kia pride, but asked me not to park in front of the showroom!

Any - 'Badge snobbery' - Sulphur Man

Isnt snobbery directly connected to exclusivity? The BMW 3-series is practically battery-farmed - how can one be snobbish about that?

Any - 'Badge snobbery' - gordonbennet
generally when lots of people follow a trend there is an essence of good reason, try it sometime GB

Millions of acolytes followed the new Messiah of the time, a certain Anthony Blair, blindly, feted by the media (with few exceptions, those few still worth listening to) and worshipped by an adoring puppy like public.

As for modern car trends i delivered them by the thousand over a 20 year period driving car transporters until 5 years ago, with few exceptions the experience of new and most common cars did nothing for me, other than in the vast majority of cases cause me to wonder why anyone would bother.

We've only ever bought one new vehicle, a Hilux in 2007, now sold as we no longer need the carrying capacity, really liked that though for its driving pleasure (3 litre auto) and its relative simplicity for a modern vehicle, at the time the model was unknown then that Clarkson bod did the North Pole stunt literally 2 weeks later, however that didn't do the resale value any harm as the vehicle gained a certain kudos among those who wouldn't have considered one otherwise.

Toyota impressed me for their whole commitment to quality long before i bought from them, the dealers always a pleasure to deliver new vehicles to, you see a different side to some makes from the other side.

The other make that almost always impressed me was Subaru (dealers were different to the herd) for their individuality, capability, durability due entirely to good engineering and simple driving pleasure, and we now run a 12 year old Outback H6 as well as the 18 year old MB that we've had for 12 years...both of which run cheaply on LPG.

I don't like change for the sake of it especially sales/fashion/media/politician led, i like progress and modernisation in any walk of life when its of actual benefit, but far too often the results, vehicles in this case, are often less tough/reliable/durable/capable and always more complicated leading to expensive and increasingly specialist maintenance and repairs.

Edited by gordonbennet on 18/08/2014 at 08:07

Any - 'Badge snobbery' - Leif
generally when lots of people follow a trend there is an essence of good reason, try it sometime GB

Millions of acolytes followed the new Messiah of the time, a certain Anthony Blair, blindly, feted by the media (with few exceptions, those few still worth listening to) and worshipped by an adoring puppy like public.

Guilty as charged M'Lud. Alastair Campbell knew the media inside out, and knew how to manipulate it. I'd argue that Auntie Beeb was all too willing to be manipulated by someone claiming to sell a left of centre social democrat agenda.By all accounts Campbell knew how to bully and coerce journalists.

Any - 'Badge snobbery' - Avant

I've had more compliments on my choice of car since I've had Skodas than I ever did when I had an Audi, then a Mercedes.

Any - 'Badge snobbery' - bazza

I'm definitely not a badge snob, driving a Skoda, a Ford and a Toyota. Some of my friends are suprised when i rate the old Corolla above VW for build quality and engineering, but I genuinely believe it--so maybe I'm an inverse badge snob! I try and judge everything on its merits rather than the badge. I think there is also a herd instinct and society expectations, for example--and I may be wrong--- a typical aspiration is to drive a Merc or BMW to reflect a modicum of success or wealth, certainly in the area I live which is fairly affluent for the region--- the 3 series and the one series as a runabout, matching Range Rovers etc. Matching Volvos down the road with a caravan---ugh! So something is driving these folk to do that, when logically and financially it is not necessary.I don't agree that when there is a trend one must follow it- I think people do that simply to gain peer acceptance. ie everyone else in the street has a BMW so I need one too! One of my neighbours is addicted to Audis, despite numerous problems, expense and trouble, he will not accept there are better options avaialble!

Any - 'Badge snobbery' - jc2

Not only that form of snobbery-comeup behind certain makes of car on a dual carriageway or motorway and they will not let you overtake because of the car you're driving but if you are in what they consider a superior vehicle, they move over.

Any - 'Badge snobbery' - Trilogy

Collectively my Ford and Merc cost me just £1500. I've always liked the W124 estate. It will probably be the only Merc I ever buy and is the only current so called 'prestige' car I've owned in over 30 years of driving. However, I have owned Alfas and Lancias. Prestige?

Any - 'Badge snobbery' - madf

When we buy cars. we write a list of "essentials" and "nice to haves".

The essentials: size, turning circle, running costs, reliability, dealer service, etc MUST be met. The nice to haves are colour etc.. as we always buy s'h.

Badge snobbery would never meet the "essentials" on reliability and cost grounds.

Of course, I'm an OAP and have driven most badged cars in the past... can't be bothered now...

VW are always never considered due to the delaership attitudes.

Edited by madf on 18/08/2014 at 09:54

Any - 'Badge snobbery' - Andrew-T

The essentials: size, turning circle, running costs, reliability, dealer service, etc MUST be met. The nice to haves are colour etc.. as we always buy s'h.

Good grief, I'd forgotten all about 'turning circle'. A long time ago one could get a sales flyer, or brochure even, which included all those tech.details, and even the gear ratios ....

Any - 'Badge snobbery' - madf

The essentials: size, turning circle, running costs, reliability, dealer service, etc MUST be met. The nice to haves are colour etc.. as we always buy s'h.

Good grief, I'd forgotten all about 'turning circle'. A long time ago one could get a sales flyer, or brochure even, which included all those tech.details, and even the gear ratios ....

Very important in supermarket car parks and multi storey ones.

I like to be able to turn my car through 180 degrees in one go in our drive as well.. I can - just...with a Jazz and Mark 1 Yaris.

BIL's Mercedes S class was a laffff..

Edited by madf on 18/08/2014 at 13:29

Any - 'Badge snobbery' - Andrew-T

I don't think I am a badge snob - from 1964 to about 1980 I owned BL cars (until the Maxi became the Maestro), since when I have had a string of Peugeots with a Cav.estate, a Punto and a Prairie in the sequence when the kids were students and capacity was important. I have only once spent (just) over £10K, on a plush 306 soft-top which I kept for about 18 months.

When we settled half an hour's drive from Liverpool many years ago, we soon learnt there were disadvantages to owning a Ford. That prejudice has stuck with me ever since.

It's not snobbery exactly, but when cars appear suddenly in my r-v mirror, a disproportionately large number seem to be Beemers, Audis or Mercs. Why is this? The drivers either don't realise their cars can go so fast, their magic car is invisible to the authorities, or they believe speed limits only apply to the lower orders. Oh, and so do some bikers of course.

Any - 'Badge snobbery' - akr

Last month's sales figures in Germany had the 3 series in second place behind the ubiquitous Golf in first.

I mention this because, as I've said before, I think badge snobbery is a far more prevalent phenomenon here in the UK compared to Germany. How can the Golf be a premium model (as it is seen here) when they sell hundreds of thousands of them in Germany?The Germans buy BMWs, Mercedes, VWs, Audis by the bucketload. BMW are selling 2 million cars a year now - they're hardly exclusive anymore and neither are Audis for the same reason so why do people aspire so much to them?

Having said that, I drive a Golf GTi and the wife has a BMW 1 convertible. We buy German purely because I buy them with my own hard earned cash and, for whatever reason, whether we like it or not, UK badge snobbery means my resale on them is always very good. I had several Vauxhalls before then which were always good cars but I just didn't get as much money back on them. Simple as that. But I do accept that this resale can't possibly continue to be as good when there are so many of these German cars out there.

Any - 'Badge snobbery' - davecooper
If it appears in the top 10 sellers then wouldn't give it a second look. Top 20, doubtful. After that I might start showing some interest.
Any - 'Badge snobbery' - alan1302
If it appears in the top 10 sellers then wouldn't give it a second look. Top 20, doubtful. After that I might start showing some interest.

So you would miss out on a good car because it is popular?

Any - 'Badge snobbery' - RT

Last month's sales figures in Germany had the 3 series in second place behind the ubiquitous Golf in first.

I mention this because, as I've said before, I think badge snobbery is a far more prevalent phenomenon here in the UK compared to Germany. How can the Golf be a premium model (as it is seen here) when they sell hundreds of thousands of them in Germany?The Germans buy BMWs, Mercedes, VWs, Audis by the bucketload. BMW are selling 2 million cars a year now - they're hardly exclusive anymore and neither are Audis for the same reason so why do people aspire so much to them?

Having said that, I drive a Golf GTi and the wife has a BMW 1 convertible. We buy German purely because I buy them with my own hard earned cash and, for whatever reason, whether we like it or not, UK badge snobbery means my resale on them is always very good. I had several Vauxhalls before then which were always good cars but I just didn't get as much money back on them. Simple as that. But I do accept that this resale can't possibly continue to be as good when there are so many of these German cars out there.

Allied to badge snobbery is national allegiance - the Germans and French buy brands from their own country, by and large, so Audi, BMW, Mercedes-Benz and Volkswagen are bound to feature more strongly in Germany than elsewhere.

Having hit the self-destruct button back in the '60s, we Brits automatically seem to assume that German and Japanese brands are better than the rest - that may have been true in the past but things don't stay still and it may no longer be true over the next decade or two.

Any - 'Badge snobbery' - galileo

Having hit the self-destruct button back in the '60s, we Brits automatically seem to assume that German and Japanese brands are better than the rest - that may have been true in the past but things don't stay still and it may no longer be true over the next decade or two.

Cars built in the UK using Japanese systems of failsafed assembly and quality are as good as any in the world - Honda, Toyota and Nissan plants here produce better cars than BL did and, one presumes, make a profit doing so.


Any - 'Badge snobbery' - RT

Having hit the self-destruct button back in the '60s, we Brits automatically seem to assume that German and Japanese brands are better than the rest - that may have been true in the past but things don't stay still and it may no longer be true over the next decade or two.

Cars built in the UK using Japanese systems of failsafed assembly and quality are as good as any in the world - Honda, Toyota and Nissan plants here produce better cars than BL did and, one presumes, make a profit doing so.


I was trying not to cloud the issue with where cars are built and stay on where the brand is from. Honda, Nissan and Toyota are Japanese even for models built in the UK - BMW and Mercedes-Benz are German even for models built in USA or South Africa.

But strangely, Japanese and Korean brands built in USA aren't as good as the same model built in Japan or Korea - at least that's my perception of international forums based on specific models.

Any - 'Badge snobbery' - madf

I was trying not to cloud the issue with where cars are built and stay on where the brand is from. Honda, Nissan and Toyota are Japanese even for models built in the UK - BMW and Mercedes-Benz are German even for models built in USA or South Africa.

But strangely, Japanese and Korean brands built in USA aren't as good as the same model built in Japan or Korea - at least that's my perception of international forums based on specific models.

Korean cars are made in Slovakia or Hungary..

Any - 'Badge snobbery' - RT

I was trying not to cloud the issue with where cars are built and stay on where the brand is from. Honda, Nissan and Toyota are Japanese even for models built in the UK - BMW and Mercedes-Benz are German even for models built in USA or South Africa.

But strangely, Japanese and Korean brands built in USA aren't as good as the same model built in Japan or Korea - at least that's my perception of international forums based on specific models.

Korean cars are made in Slovakia or Hungary..

Plus Turkey, Czech Republic, and Korea!

Model not sold in the UK are made in several other countries.

Any - 'Badge snobbery' - sandy56
I considered buy a SKODA recently but the interior was awful- ended up by buying a Peugeot- buy what you like, its your money.
Any - 'Badge snobbery' - alan1302

Korean cars are made in Slovakia or Hungary..

And India

Any - 'Badge snobbery' - double_tap_that

So basically anywhere but England!

Any - 'Badge snobbery' - RT

So basically anywhere but England!

We build premium cars now - at least we must keep telling ourselves that.

Any - 'Badge snobbery' - Ed V

It may be that the German makes sell in their millions, but they are still premium-priced vehicles by any measure, on a like-for-like basis.

We all buy brands, not just in motoring (although men rather more than women, especailly in clothing).

Some like to boast now of using Aldi or Lidl - thus forming part of their preferred "careful with money" image. Food snobs buy mange tout rather than peas!

The paradox is that most of a car is not made by the brand on the bonnet - obviously not tyres, but not gearbox, engines (often, e.g. the 2.7 V6 diesel in my Citroen C5 is in Land Rovers and Jags too), windscreens, suspension systems etc.

Germany does produce huge numbers of graduate engineers (compared to us who tend to read arts subjects much more), so I think there may be a good reason for their supremacy in automobiles over 70 years.

Any - 'Badge snobbery' - drd63
A great thread for analysing attitudes and which highlights just what a complex subject image is. For example we have posters viewing VW and Levi's as prestige when both would surely count as mainstream or high street. The we have the ubiquity argument deployed to justify why other German m****** should not be seen as prestige but in the main still are. Bear in mind most of us on this forum have an interest in cars beyond the badge or price, many sadly don't.
Any - 'Badge snobbery' - Trilogy

Indeed, BMW 3 series/Audis are now as ubiquitous as Cortinas were in the 1970s/80s. Apparently the majority of Audi buyers don't test drive before buying. Seems perceived reputation sells.

Amazing how many Skoda Octavias I now see parked in the driveway of expensive houses.

Any - 'Badge snobbery' - Avant

Before someone says "must be the gardener's", I'll suggest that their owners know they can get (at least in 2-litre form) the same mechanicals as in an Audi for a lot less money.

Any - 'Badge snobbery' - Trilogy

Before someone says "must be the gardener's", I'll suggest that their owners know they can get (at least in 2-litre form) the same mechanicals as in an Audi for a lot less money.

Avant, these tend to be new or nearly new. Clearly these buyers have more sense than money. I know of a top surgeon who has an Octavia VRs as his daily car. With the money he saved by not buying a prestige car he has a TR3A for summer fun.

BTW, I do know a gardener who had an Octavia for many years.

Any - 'Badge snobbery' - barney100

I think it is paradoxically cheaper in the long run to pay extra for a car you want as you are likely to want to keep it longer. I have had mine for over six years now with an initial cost inc px of around 10k, I don't have a clue what it is worth now but I guess not much. I still like the car and as long as it dosen't develop some major problem will hang on.

Any - 'Badge snobbery' - Leif
The purchase price of a prestige German car includes a substantial sum to cover advertising. Very little of the Nissan Micra price goes on adverts.

I was averse to VW as a result of the slick advertising. Now that I own a VW Up, my mind has changed. They do seem to pay more attention to quality than Ford, if the Fiesta and my now dead Ka are indicators. The Up is a cheap car but has a very long anti corrosion warranty. Statistics for how long cars last support the view that VW last, as do Japanese cars. Fiat and Alfa Romeo last the shortest of all brands.

I think Germans build decent cars, with good styling, and they drive well.

I buy whatever is good in practice. I yearned for a Mercedes A class until I drove one. My basic VW Up knocks it for six. It was awful.

Japanese cars are perhaps the most underrated, although Nissan is now part French, so down in my estimation.

I once worked for a manager who was a very nasty piece of work, but wore a suit and tie expertly. He once had a resume online, which started out "I drive an Audi A4". So yes, some oeople are badge snobs. But just because you drive an Audi does not necessarily mean you are a badge snob.
Any - 'Badge snobbery' - alan1302
Japanese cars are perhaps the most underrated, although Nissan is now part French, so down in my estimation.

So it's more about perception that actual facts? Mazda up until recenty was part owned by Ford. Would that make them less good then?

Any - 'Badge snobbery' - Leif
Japanese cars are perhaps the most underrated, although Nissan is now part French, so down in my estimation.

So it's more about perception that actual facts? Mazda up until recenty was part owned by Ford. Would that make them less good then?

No, I heard that the quality of Nissan had been hit by the French influence, which is why I think less of them. Surveys for the new Micra compared to the older Japanese ones support that view.