I’ve said for years the PSA product line-up is a pig’s ear – neither brand knows whether it’s a value or premium brand, both Peugeot and Citroën sell budget and premium models with crossovers at various points in the range. At the bottom-end Citroëns are the cheapy cars, Peugeot Citroën then compete with each other in the mid-range, further up, Citroën become the premium models and then Peugeot have an expensive Coupe plonked at the top of the PSA price structure!
Peugeot should be a low budget brand to compete with the likes of Dacia, Citroën being the premium versions of the various platforms. Something everybody can understand. Sure there will be some upset Peugeot die-hards that rememebr when Peugeot were this that or the other - tough - Citroën made the Goddess - and that's a good enough reason to be top of the PSA pile!
Honestly, I don't know how these board members earn their crust half the time - the boards seem to be filled with idiots.
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