Range Rover Sport - Dealer sales 2nd hand - Ed V

Just heard from a mate of a 2009 Range Rover Sport traded in for £19,500, on sale later at £24,000.

Is that a normal mark up?

Range Rover Sport - Dealer sales 2nd hand - thunderbird

The dealer will not necessarily get £24,000. Its just a ticket price. He may offer any purchaser a hugely inflated PX to make them feel better and seal a sale that way.

There is no law against making a profit after all. But if you mate is unhappy about getting a low PX its a bit late now.

Range Rover Sport - Dealer sales 2nd hand - RT

I'd always try to negotiate 10% off, so that's down to £21,600 - out of which the dealer has to cover any warranty/SoGA costs as well as any minor repairs and preparation - oh yes, and make a living.

As Thunderbird posted, if your mate negotiated too low he only has himself to blame.

Range Rover Sport - Dealer sales 2nd hand - daveyK_UK

If you can provide more details about the car, one of us can look at the CAP trade price.

Range Rover Sport - Dealer sales 2nd hand - oldroverboy.

When I sold the Epica 18 months ago, got a fair trade price and the dealer sold it on within a week and made £1000 on it, but he had the expenses of selling retail and providing a warranty.. Makup 25%ish.

Good for him, got to earna living and am sure tony g agrees.

Range Rover Sport - Dealer sales 2nd hand - skidpan

When I bought the new Seat the dealer gave me £7800 for the BMW but he also gave me a £2000 off the Seat. Guess you could argue that if he had charged me retail for the Seat I would have got £9800 for the BMW.

Regardless of that he put the BMW on the forcourt for £9300, after 2 months he dropped it to £9000 and then after 5 months he dropped it to £8600. The car needed no work other than the usual detailing and a few stone chips but if the dealer did get £8600 he made £800 profit but he would have still have had to supply a warranty and carry out repairs. Not a very good return on his investment really, suppose it would have been OK if he had sold it in a few days but not after 5 months.

Did I feel sorry for him, no.

Range Rover Sport - Dealer sales 2nd hand - pd

I'd always try to negotiate 10% off, so that's down to £21,600 - out of which the dealer has to cover any warranty/SoGA costs as well as any minor repairs and preparation - oh yes, and make a living.

As Thunderbird posted, if your mate negotiated too low he only has himself to blame.

Don't forget the VAT liability as well.

Range Rover Sport - Dealer sales 2nd hand - RT

Don't forget the VAT liability as well.

Which is only on the margin, not the whole amount.

Range Rover Sport - Dealer sales 2nd hand - pd

Don't forget the VAT liability as well.

Which is only on the margin, not the whole amount.

It is exactly the same as on any VAT'able good or service. A seller only ever pays VAT on the margin - just that you reclaim some and pay some more on a VAT qualifying item or car. It all works out the same.

It is nearly 17% so a fair chunk of any profit (and note it is 17% of the whole margin not including any prep and sales costs - so if you buy a car for £4000 and sell for £5000, £170 gets paid to the VAT man even if you spend £500 prepping and advertising it - although you can relclaim VAT on those expenses.)

Range Rover Sport - Dealer sales 2nd hand - Graham567

I thought VAT was 20%?

Range Rover Sport - Dealer sales 2nd hand - pd

I thought VAT was 20%?

It is, but the nett difference between selling and buying means a VAT registered retailer of anything pays 16.6% of their profit margin in VAT.

Tesco buys Toaster for £10+VAT from Toasters Inc. (£12.00 inc. VAT but reclaims the £2).

Tesco sells Toaster for £20+VAT (£24.00) and pays £4 to HMRC in VAT.

Total difference between buying and selling = £24-£12=£12.00. Pays VAT Man £2 balance. £2 is 16.6% of £12.

With a used car it works exactly the same but the VAT amount is not reclaimed/repaid unless it is a "VAT Qualifying" car so the 16.6% is just paid direct.

Range Rover Sport - Dealer sales 2nd hand - Ed V

Interesting that it's thought my mate was complaining at the profit; he isn't but I am interested in learning a tiny bit about the retail part of the motor industry.

Range Rover Sport - Dealer sales 2nd hand - RT

You should see the markup on workshop labour rates - they'll charge the customer £40-100 per hour with VAT on top - mechanics get £12-18 (I'm guessing).

Range Rover Sport - Dealer sales 2nd hand - pd

You should see the markup on workshop labour rates - they'll charge the customer £40-100 per hour with VAT on top - mechanics get £12-18 (I'm guessing).

And of course the workshop rent, business rates, heating, light, tools, equipment, maintenance, training, diagnostic equipment etc. are free. :)

Seriously though, yes, main dealer rates at £120 an hour are expensive but an independent paying a mechanic £15 an hour and charging £40 isn't going to be buying a luxury yacht anytime soon at those margins.

Range Rover Sport - Dealer sales 2nd hand - thunderbird

Its not just the motor trade that charges high hourly rates. I am paid about £15 an hour for my troubles yet the clients are charged £60 an hour for my time. We have modest offices in a 110 year old building that is cheap but mostly empty and the only equipment I need is a PC.

Range Rover Sport - Dealer sales 2nd hand - pd

Its not just the motor trade that charges high hourly rates. I am paid about £15 an hour for my troubles yet the clients are charged £60 an hour for my time. We have modest offices in a 110 year old building that is cheap but mostly empty and the only equipment I need is a PC.

Simple answer to that one. Dump the employer, get a cheap office and PC, nick a couple of clients and charge them £50.

Range Rover Sport - Dealer sales 2nd hand - thunderbird

Its not just the motor trade that charges high hourly rates. I am paid about £15 an hour for my troubles yet the clients are charged £60 an hour for my time. We have modest offices in a 110 year old building that is cheap but mostly empty and the only equipment I need is a PC.

Simple answer to that one. Dump the employer, get a cheap office and PC, nick a couple of clients and charge them £50.

I'm not complaining, its how things work in big wide world. Its not as simple as stealing clients and charging them £50 an hour, wish it was. My skills are just one part of a jigsaw, without the other people and their skills there would be no jobs to charge £50 and hour for.