Jaguar Land Rover to produce in Brazil. - Trilogy

www.autocar.co.uk/car-news/industry/jaguar-land-ro...l

Jaguar Land Rover to produce in Brazil. - jamie745

In any other country they'd celebrate this level of success from one of their home grown companies.

Here we just go 'pffftt, Indian innit.'

Jaguar Land Rover to produce in Brazil. - RT

The Tata connection seems very different from any other car owning company - they seem to be letting JLR do what they're good at, design, development, building and marketing of cars and only get involved at the very top - in other words, they don't seem to interfere - all power to their elbow.

I'm waiting to see how the all-new big Discovery comes out to replace the D4, hopefully sharing the RRS platform and sub-200 gm/km emissions but focussing more on practicality rather than luxury.

Jaguar Land Rover to produce in Brazil. - Trilogy

Much better under Tata than Ford.

Jaguar Land Rover to produce in Brazil. - RT

Much better under Tata than Ford.

And much better under Ford than BMW.

Jaguar Land Rover to produce in Brazil. - dan86

Tata seem to be doing something right ass jaguar landrover are doing well at this present time.

Maybe its because as mentioned earlier that Tata arnt meddling to much.

Jaguar Land Rover to produce in Brazil. - dimdip

Isn't the bigger issue here the progressive movement of manufacturing jobs away from the UK though? I just hope the brand doesn't move abroad entirely in years to come.

Jaguar Land Rover to produce in Brazil. - RT

No - it's about increasing sales abroad which generates revenue and jobs for UK-based staff - marketing, development, production of major assemblies like engines etc.

The reality is that final assembly is but a small part of creating modern vehicles - local assembly may give lower costs but local production always makes it easier to sell into those markets.

Car manufacturing is a global business these days - the UK needs to retain the complicated, high revenue aspects at which we're still very good and not worry about where the robots are located pushing product out of the door.

Jaguar Land Rover to produce in Brazil. - Avant

That's right - and we need to keep the British operations going even if products are assembled abroad. Labour in the BRIC countries (Brazil, Russia, India, China) especially won't be cheap forever, and other countries could go the same way - so that assembly may return to the UK.

Jaguar Land Rover to produce in Brazil. - dimdip

(I'll have to top-post as I'll be rogered with a stiff wire brush if I can work out this interface.)

In reply to quotes below: what leverage do we have in decisions on whether the HQ moves abroad? I guess the best defence is if we can keep doing those functions better than the rest. But if and when China and India have built the knowlegdebase to set up in their own countries, I see little to prevent that, unless there were some legal clauses in the sale contract. Though even in that case, I wouldn't trust a country as arrogant as say China to respect it.

Perhaps there's a marketing reason that the marques would be devalued if they were no longer seen as British. I really do hope so.

"- the UK needs to retain the complicated, high revenue aspects at which we're still very good and not worry about where the robots are located pushing product out of the door."

"That's right - and we need to keep the British operations going even if products are assembled abroad. Labour in the BRIC countries (Brazil, Russia, India, China) especially won't be cheap forever, and other countries could go the same way - so that assembly may return to the UK."

Jaguar Land Rover to produce in Brazil. - RT

Tata seem to be managing JLR differently to any previous owners by not interfering too much and letting them get on with what they do well - I can't find a similar example like this in the history of the motor industry although it's not uncommon in other industries.

It doesn't seem to me difficult to accept that if Defender had carried on, then it's big advantage of full-frame construction allowing a plethora of low volume body shapes would be built cheaper in India where the labour-intensive nature of Defender construction would be better served. If Defender is still legal in India after 2015 it makes perfect sense to move all the presses and tooling there rather than destroy them here - because Defender cannot be sold here after 2015.

The UK motor industry has gone through massive change and upheaval since I did my apprenticeship at Rolls-Royce in the '60s - we've got rid of all the dross, all the unproductive parts and gradually expanded on doing profitable bits well - Honda, Nissan and Toyota all send UK cars to Japan, BMW sends UK engines back to Germany, Ford sends UK engines all around the world, Ellesmere Port is GM's lead plant for the Astra and you'll see many UK-built Opels on their way to Germany.

For JLR to succeed, they have to design & develop good cars and build them well - it may take a decade or so for their unreliability image to fade but this is the way to do it and so far, so good.

Jaguar Land Rover to produce in Brazil. - jamie745

But if and when China and India have built the knowlegdebase to set up in their own countries, I see little to prevent that

The United States has a plentiful knowledgebase, but Vauxhall is still based in Luton.

Personally I'm quite relaxed about it all but I've never seen any point in trying to be protectionist or in trying to stop the rest of the world developing. So long as globalisation doesn't mean world dominance by a handful of corperations, we have nothing to fear by accepting it's real.

In the case of JLR, Asia is fast becoming their biggest export market. While Honda are very focussed on selling to the shrinking EU economies, JLR are in the position to sell things to an all new wealthy elite in the East. The result is clear, Honda are cutting jobs in the UK while JLR are increasing them.

The existing UK plants won't be able to meet JLRs growing overseas demand, they're producing in Brazil for the same reason Nissan decided to produce in Sunderland.

Tata seem to be managing JLR differently to any previous owners by not interfering too much and letting them get on with what they do well

Fair enough, but this interfering owners line is often used to paper over cracks for a marque which should've died earlier. Saab being a case in point. Tata have clearly had input, but they didn't buy JLR to put a Jag badge on a Tata Nano. They bought it because they knew the brand could have significant pull in emerging economies.

Rich Chinese people don't want the s*** they've been flogging us for the last 40 years. They want nice stuff.

Jaguar Land Rover to produce in Brazil. - dimdip

Thanks for the replies, gents, very interesting reading.

Jaguar Land Rover to produce in Brazil. - Sofa Spud

QUOTE:...""Tata seem to be managing JLR differently to any previous owners by not interfering too much and letting them get on with what they do well - I can't find a similar example like this in the history of the motor industry although it's not uncommon in other industries.""

Ford and General Motors used to leave their European subsidiaries to design and market their own products - and still do to some extent.

If, as is perfectly possible, Tata adds other car makers to its portfolio alongside Jaguar Land Rover and Tata's own brand, then there will be pressure to rationalise, with increasing commonality of components. I'm not suggesting that the Range Rover could share many parts with the Tata Nano, but you know what I mean! And that would mean more interference from the parent company, or perhaps its automobile division.

Jaguar Land Rover to produce in Brazil. - RT

Ford and General Motors used to leave their European subsidiaries to design and market their own products - and still do to some extent.

Those days have long gone - Ford are well into their "One Ford" having introduced the '92 Mondeo as a world car with the '68 Escort being the first Ford Europe car to replace models previously developed independently in UK and Germany.

The Vauxhall Victor was the last GM UK (Vauxhall) design, all subsequent ones coming from GM Europe (Opel) - the sad truth is that GM Detroit has interfered for decades far too much in what GM Europe should, or shouldn't build/sell, not just at top corporate level but at engineering resource level.