It wasn't a pitiful trade-in price, but there were a lot of unhappy Beta saloon owners and Lancia didn't do themselves any favours by trying, secretly, to scrap the ones they bought back - a fact picked up by some members of the press, of whom I was one.
That was in about 1980 IIRC and the brand was not withdrawn from the UK until, IIRC, about 1993, after the successful sale of many more Betas, Prismas and, of course, Deltas including the Integrale.
The end came after the marketing failure of the Dedra - some of us tried to warn Lancia that although it was a perfectly reasonable motor you couldn't sell a car called that in the UK.
But if ever the future of a brand in a particular country was sealed by ignorant gossip it was that of Lancia.
I wish I still had my HPE - I've seen several since I've lived in France but no-one will sell.
A couple of years ago I came across a low-mileage one-owner 1978 Beta saloon for sale near here and went to look at it. It was absolutely original and sound, and cleaner than the proverbial whistle. Sadly, it had only the 1300 engine and it was white, with horrible blue cloth seats. I still somehow wish I'd bought it though.
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