Any views on the current Volkwagen Passat TV commercial?
Features car been sold for circa £17000 with a measly few hundred off. It presents a buyer feeling guilty at VW's generosity and wanting to pay the discount back.
Pretty dumb adv. ??
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Having read all comments re VWs on this site, this advert makes me cringe. Who in their right mind I ask myself would even cross the threshold of a VW dealer, let alone feel guilty at buying one of their over-priced cars at a bit of a discount.
Shows that VW thinks its customers are mugs. Only reinforced my decision not to allow one of these products on to my shortlist.
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I can't say I am a big fan of VW cars, but I find their adverts amusing. Especially the one where the husband is trying to hussle the wife out of the showroom quickly.
But then, I like the one with the snowplough following the Jag as well.
I don't really know why people get so worked up about adverts and I certainly don't think the current series shows VW believe their customers are mugs. Nor would an advert I didn;t like stop me buying a car, any more than one I did like would make me buy it.
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My point is that an ad. that presents the customer as an obvious fool is not very clever marketing.
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I respect your views on the VW campaign, but if you are genuinely not influenced by advertising then you are a very rare creature indeed. Car manufacturers are arguably the most sophisticated creators of brand values.Why else would "Rolls Royce" become an everyday by-word for quality/prestige/excellence that doesn't require you ever to have owned or even driven one to know what is meant by it? Or why would a brand like Skoda build its entire advertising message around the folk knowledge that historically they have been an everyday by-word for awful/tatty/unreliable?
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>>if you are genuinely not influenced by advertising
Ah well, that would be overstating it a bit.
What I meant was that if I wanted the car, I would buy it even if the advert was bad. Conversely, if I didn't like the car and advert wouldn't make me buy it.
Clearly I would be influenced to some extent, but not to the extent of making a decision based on the advertising.
M.
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The message seems to be:- "you, the consumer are an idiot, you should be grateful to us for deigning to offer a discount, if only you knew what the word meant." So in that sense it's that rare breed - the honest ad.
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not seen the ad, bnut judging by everyone's reactions to it (whether good or bad) it seems that the ad makers have succeeded. Whether you intend to buy a car or not, the fact that the advert sticks out and is noticeable means that it is a success.
As for VW, I bought a 3rd hand Golf III and really am not that impressed with it but it is a stronger car than SWMBO had before hand (R5 Campus).
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Ive been a happy VW owner for long periods and I like the slight humour of their ads compared to some of the truly crude ads, like the new Shogun one ( incidentally I test drove a Shogun Pinin last year , because for doing so you got a free daytrip ferry ticket- I couldn't believe how bad it was, the dealer didn't want me to take it around corners- I thought it had the inetrior charm of an ice-cream van and the aerodynamics of a graden shed)
but anyway- the thing about the VW ads that gets me is the idea that people are shocked at not paying list price ;would anyone do that these days anyway?
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>>"but anyway- the thing about the VW ads that gets me is the idea that people are shocked at not paying list price ;would anyone do that these days anyway?"
........Well the Peugeot salesman I spoke to recently obviously does - when asked how far from retail he was prepared to drop for a Partner Combi Escapade, he said " No discount - we only work on 2 percent, so there's nothing in it for us"
After wiping away a tear of sympathy for him I asked why the identical Berlingo Multispace was discounted by up £1000 or more, yet he couldn't budge. He (obviously enough) just replied that what Citroen do is their affair.
To be sure the paying of full retail for most makes is not to be entertained.
KB.
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