Dyson car canned - focussed

After having accepted £5 million funding from the UK government as a contribution towards his company developing an electric car - Dyson then ran away to Singapore and bought an upmarket penthouse - it's true he has only drawn £2 million of that funding but surely he would have known then that it would be unlikely that his company could compete with the major car brands with his EV?

Dyson car canned - Sulphur Man

No manufacturer can cut any respectable profit out of EVs. A BMW board member let that slip last autumn, bemoaning the fact that their will never be a cheap, useful EV, which turns a satisfactory profit like an ICE car

The supply chain for batteries, especially the price of cobalt, is where madness lies. With ICE cars, an engine is cast, cheap fluids added, and customer pays for the 'power supply' of fuel. EV manufacturing turns all that on it's head, with pressure to provide more range, faster charging times, more batteries, less heat, etc etc.

The Honda e is less spacious than a Fiesta. It costs £26k. That picture won't change for decades. Dyson, in the helpful position of not being an existing car manufacturer and having to maintain a car brand, had a look and walked away.

Interesting to note that Toyota, who didnt bet on diesel and have now sold more hybrids than their competitors combined, have no pure EV either in production or on their roadmap. Just more and better hybrids. Smart move.

Edited by Sulphur Man on 14/10/2019 at 13:49