I think, to be honest, Bentley fell into that label (burberry) some years ago with the, then new, continental. Which immediately became the premier league footballers choice wheels!. The bentayga may not be very nice looking, but it's certainly better than the 1st prototype. That was a real minger!.
And again, much as I dislike SUV's in general, companies see them as essential for profits, and in some cases, like Porsche, to actually keep the company afloat.
Funny tho, to think that way back in the 80's, Lamborghini were so far ahead of the game with the LMA or 'Rambo Lambo'. Of course it was a much cruder device (and looked a bit like a slightly narrower humvee) than the upcoming Urus, but with the Countach's 450bhp V12 it could certainly shift itself!. Even more obscure though (and even earlier), was Swiss manufacturer Sbarro, who's super luxury Merc s- class based SUV's (Windhound and Windhawk) were aimed almost exclusively at the 'middle east Royalty' Market. The larger of the 2, the Windhawk, was a 6 wheeler and the rear seat lifted (hydraulically) up through the opening roof so the King/Prince could fly his hawks without having to get out of the car!
As for Rolls Royce, I'm not really a fan of the new SUV's looks. But I do love the Wraith, that's what I'd buy if I won the lottery!
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