If you leave the Midlands after about 3pm on a Saturday in summer it's a surprisingly fast run down the M5. Most people going on holiday in Devon and Cornwall have to arrive before 6pm so can't leave that late.
If you can't leave at that time, as you're going to Dorchester rather than Devon or Cornwall, you don't need to go on the M5. The 'Fosse Way' route (A429) is surprisingly free of traffic, and after Cirencester you can carry on down past Chippenham to Dorchester on the A350. The A350 is full of lorries during the week, but not too bad at weekends. Don't expect to average much more than about 50 over the route as it's mostly single carriageway, but you won't on the M5 on a Saturday at that time of year anyway, and the Fosse Way route is about 30 miles shorter.
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