Volvo in Sweden - First time that they fail to be the top sellers - Steveieb
What's happening to those loyal Volvo owners in their home country.
The VW ousts Volvo for the first time in the company's history!
Volvo in Sweden - First time that they fail to be the top sellers - Steveieb
Sorry I should have identified the model which claimed the title which was of course the Golf
Volvo in Sweden - First time that they fail to be the top sellers - RT

Volvo's have been Ford-based for a while, even after sale to Geely - it'll take time to restablish their reputation, not easy if they switch production to China.

Volvo in Sweden - First time that they fail to be the top sellers - SLO76
There was a huge growth in diesel car sales in Sweden in recent years. Between 05-11 they grew from 10% to 62% of cars sold. I wonder therefore if all the trouble Volvo had regarding the poor reliability of the 1.6 PSA diesel they used in the C30/S40/V40/V70 has something to do with it.

The Swedish value reliability over all else plus they've a strong national pride so the weak engine combined with Chinese ownership surely has had a negative effect on the domestic market. I hope the newer homegrown Volvo 4cyl diesels prove to be as tough as the older D5's or they'll really suffer.
Volvo in Sweden - First time that they fail to be the top sellers - RT

With the exception of the old XC90, the Volvos have been Ford-based for a considerable time - with many of their diesels coming from the PSA side of the Ford-PSA engine alliance

 

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