Having a very quick look at various broker deals - advertised on here or elsewhere - shows discounts of 8-28% on the Astra, depending on spec, etc.
New car sales in the runup to christmas are always terrible. November and December (16.7% of the year) account for about 5% of new car sales. Anything that might get extra sales is therefore worth the advertising spend - and they haven't even had to advertise it, just send out a press release, and all the magazines, motoring websites are talking about it. Bingo, free advertising for them.
They hope to give you £2k for a £1k car, and avoid offering any discount on the list price. 99% of what they get in will go to auction (or scrap), with 1% or less (the pre-1991 cars, of which there are very few left now), getting 'offered' to owner's clubs. Most of those will be of no interest to the owner's clubs due to condition or just terrible reputation, so will end up getting scrapped a month or 2 later anyway.
Look past the headlines. Be a cynic.
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