And above that it clearly says........
URGENT ACTION REQUIRED CONCERNING YOUR VEHICLE
It then instructs you to contact your local dealer to make arrangements. What it DOESNT say is.."Dont worry, no rush, this problem doesnt present a serious risk to your vehicle, the work will be carried out FOC at your next service which could be in 11 months and 3 weeks time and in which you could well rack up 20K miles" ......and there lies the difference.
What you term as service bulletins are issued by manufacturers direct to dealers/agents and come into play when a CUSTOMER APPROACHES the dealer with a recognised problem for which a factory fix has been determined and is described in detail, or as a check/repair method for when a vehicle that is known to be potentially affected is in for service or other repair.
If manufacturers issued these directly to owners by mail they would be receiving them at the rate of several per month and would soon get fed up of them.
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