Alternative but similar version I use as follows:
1) Find the same car on Motorpoint's (or other similar car supermarket) website.
2) Tell the dealer what the car supermarket is selling the same car for. It's likely to be about £1500 to £2000 less for a 15k car.
3) If after several cups of scorching coffee the dealer has come with a few hundred pounds, buy the car.
4) If they can't get that close, go to the car supermarket but don't expect any discount on their screen price. It's their simple no nonsense fast selling in large volumes which keeps their prices down. All nearly new cars are ex hire cars regardless of where you buy from, and very few main dealers sell used cars older than this these days.
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