Personally, I think first time everyone should get educated on why to wear one, Next time fined.
Surely the message has gotten through by now though ? I remember a few years ago, with the lads in the car/pizza on the windscreen advert, which was very attention grabbing.
Going a bit off-topic, It's like mobile phone use, I suppose. Some drivers view the rules/laws as something for other people to obey. Only last week, I saw someone driving around in a 14 plated Range Rover (so £80k plus), using a handheld phone. To me, mobile phone use (first offence) should be a 24 hour driving ban, starting immediately. Second offence, 7 day ban. Third offence, a month. If mobile usage at the wheel is a real road safety issue, then let's make the penalties reflect that, and really push people to change their behaviour.
Same for seatbelt usage, if it's really a road safety issue (I think it is, personally, as if you are belted in, you aren't moving around, so have more control of the vehicle)
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