Misrepresentation of a car on website

I recently bought a 2009 BMW 3 Series Touring from The Car Shop in Northampton. I saw the car advertised on Auto Trader's website and then checked the car out on their own site. In the ad they state that it had Bluetooth as one of the features of the car. After purchasing the vehicle I tried to pair my phone up with it and found out that it did in fact not have Bluetooth at all. I have spoken to the Car Shop and they have offered to put in a Parrot system for me but this to me sounds like a cheap fob off. I rang around some local BMW garages and they quoted me between £1500 and £2000 to install a proper BMW system. I feel like the Car Shop should pay for this as they have misrepresented the vehicle when selling me it but know there is no way they will fork out that kind of money. Do you have any advice on how to deal with the situation?

Asked on 14 October 2012 by TheLangtonLonghsot

Answered by Honest John
Then reject the car for a full refund as not having been as described. But you will need to prove this with a printed screen dump of the advertisment. If you can't prove they advertised it with Bluetooth you have no case. Be aware also that had the car had the BMW system it would not necessarily have paired with your phone anyway. Not all car systems pair with all phones.
Similar questions
In my Alfa 159 3.2 I have a brilliant JVC after-market system, which has 3D sat nav, auto traffic jam re-routing, bluetooth audio (iPhone) and so on. I am looking to buy a new saloon, e.g. BMW 530D but...
I am about to buy a Audi A5 TDI 2010 reg, fully loaded. Having test driven the car, I am quite happy with it. But have a few questions that I thought would post here. 1. Though it is a S Line, there...
I have purchased a 57 registered BMW E91 Touring from Car Giant with full service history and for a fair price. Within two days the car was misfiring at low engine speeds. Taking it to my local main...
Related models
Very good to drive. Exceptionally good 320d engine. Practical loadspace. Huge performance from 335i.