That has always been the case and a very curious anomaly. Fords, Vauxhalls and Citroens are priced to be discounted to company fleets so the fleets gain an unfair advantage over the public when reselling them. Yet the company driver is penalised by being taxed on the full list price. Ford's problem is that its cars are now actually better than those produced by the Volkswagen Audi Group, and cost as much to make, yet the public remains convinced by the myth of Volkswagen reliability and status and continues to value VAG cars much higher.