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Autoglym Launches New, Improved Super Resin Polish

Autoglym has today launched an all-new formulation of Super Resin Polish, the UK's most popular car polish. In development for more than two years, the new product raises the bar for retail car polishes, significantly out-performing all known rivals.

New Super Resin Polish imparts an unprecedented depth of shine**, exceeding that achieved by its predecessor and all current competitors. Its durability is also greatly enhanced, beading for three times longer than the previous generation Super Resin Polish, and more than twice as long as its nearest competitor.

The new Super Resin Polish retains the attributes for which its predecessor was renowned, remaining very easy to use while gently and effectively removing harmful surface contaminants and rejuvenating lightly deteriorated and swirled paintwork.

Autoglym invested heavily in its R&D laboratory in Letchworth, Hertfordshire, ahead of the development of the new polish. Its highly experienced technologists and Technical Services Specialists then undertook an exhaustive development and test programme to create a product worthy of bearing the iconic Super Resin Polish name. The resulting formulation contains a complex blend of silicones, waxes, hydrocarbons, and cleansing agents.

Autoglym's new Super Resin Polish is available in 325ml (RRP £10.50), 500ml (RRP £12.50) and 1 litre (RRP £15.99) bottles, and is on sale from motor accessory shops. To celebrate its launch, new Super Resin Polish will be sold for a limited period in special packs that include, free of charge, a premium quality Autoglym Hi-Tech Finishing Cloth, worth £7.99 (RRP), to help produce the very best results.

Paul Caller, CEO of Autoglym, says: "It is testament to the quality of the original formulation that Super Resin Polish retains such a loyal fan base after almost fifty years. But we recognise that the competition has become stronger, car paintwork has evolved, and new technically-advanced ingredients have become available since the product became a pioneer in the category.

"With the most taxing brief we've ever given them, our laboratory technologists have spent two years perfecting this new formulation," continues Caller. "Everyone at our Letchworth facility is very proud of the result. It not only significantly raises the performance benchmark for car polishes and will carry the iconic Super Resin Polish product name into a new era, but it also leads the introduction of a new look and feel for the entire Autoglym brand. It will play a crucial role in the future success of our retail range."

Such is the significance of Super Resin Polish to Autoglym that the launch of the new formulation leads the introduction of revised branding and labelling for the British company's retail range. With contemporary fonts and a metallic, deeper red square for the Autoglym logo, the brand has been evolved and updated while retaining its signature clean, white packaging.

The new square Autoglym logo bears a graduated depth of colour to illustrate the shine delivered by its polish, and features a darker, richer red colour to emphasise the premium positioning of the brand in the car care category. Each retail product line will still bear a uniquely-coloured version of the Autoglym logo.

The new product label - rolling out across the entire retail range - retains the classic clean white Autoglym look while adopting a contemporary typeface that modernises the face of the label. The label still bears the two Royal Warrants of Appointment, as well as a prominent Union Jack shield to highlight that Autoglym's
products are made in Great Britain.

Paul Caller, CEO of Autoglym, explains: "Of our 50-strong retail range of products, Super Resin Polish is the most iconic, the one most closely associated with Autoglym. As a result, the launch of the new formulation provided the ideal opportunity to introduce a new corporate identity, branding and label design.

"The new look and feel of the brand is evolutionary, building on the current themes and updating them, rather than abandoning such a successful formula, but it is the first major overhaul in our presentation for over fifty years and is highly significant. The product labels update our enduring premium market positioning and highlight our British heritage. It's a fitting new presentation for the brand as we look to further success in the future."

**The Product Tests

Tests on the new formulation alongside all its major current competitors using a cutting-edge X-Rite Spectrophotometer resulted in new Super Resin Polish recording the deepest shine ever measured in Autoglym's laboratory. In a test where lower numbers represent a deeper-measured shine, clean and untreated dark blue paint measures 8.14. When treated with the previous formulation, the X-Rite reading was 3.20, while new Super Resin Polish registered the deepest recorded shine at 2.87.  The best competitor scored 3.03.

Beading is a highly effective visual demonstrator that a polish or wax is still present on the surface of the paint and is therefore still providing the protective barrier against moisture, the sun's damaging UV lights and airborne contaminants.  It also means that water-borne dirt particles and contaminants are repelled along
with the moisture in which they are suspended, meaning a car stays cleaner for longer.

Measured on Autoglym's proprietary 'beadometer' - upon which a section of painted bodywork is slowly subjected to an increased angle of rake - the angle at which a bead of water will begin to move on untreated bodywork is 19 degrees from the horizontal. This test is used to demonstrate how effectively the panel repels moisture, or beads on the surface, following treatment with a wax or polish. The beading angle of bodywork with the previous Super Resin Polish formulation is 13 degrees. The beading angle with new Super Resin Polish is an unrivalled eight degrees. The beading angle of the best competitor is 10 degrees.

Durability of a sealant product is measured using a visual assessment of whether water still beads on the panel. A treated bodywork panel is subject to a standard washing test (using Autoglym's Bodywork Shampoo Conditioner) and is then rinsed with water to check if water still beads on the bodywork. This process is repeated continuously until the beading properties are no longer evident. The previous generation formulation beaded water for 12 washes. New Super Resin Polish lasted for 35 washes - more than double the best competitor's performance of 15 washes.



Exporting to over 45 countries, Autoglym holds Royal Warrants for Her Majesty The Queen and H.R.H. The Prince Of Wales and is approved by some of the world's most prestigious automotive brands such as Aston Martin, Bentley and Jaguar.

Comments

car paint sealant    on 23 July 2012

A paint sealant is primarily supposed to protect one's vehicle properly from damaging enviromental impacts. They are engineered to bind together with the paint so that they provide protection for a period between 3 and 12 months, a period significantly longer than the length of the period of paint protection offered by a carnauba wax.

Emyr Lewis    on 14 June 2017

Does this mean that Autoglym Gloss Protection is now obsolete? That is, it used to be recommended in addition to Autoglym Super Resin as a sealant according to the Autoglym Website.

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