Micheldever Signs Up to Motor Codes

Micheldever Tyre and Auto Services, the UK's largest independent distributor and fitter of tyres, has signed-up its nationwide network to the Motor Industry Code of Practice for Service and Repair. The company, which sells about six million tyres a year, has subscribed its 50 ‘Protyre'-branded outlets to the Code aiming to enhance the company's profile and reach while reinforcing its high customer service standards.

"The decision to subscribe to the Service and Repair Code was taken after extensive research into both our customers' requirements and the need for the whole industry to raise its standards," said Simon Hiorns, retail director at Micheldever. "We recognise that in many cases the motor industry needs to build trust with its customers, as over the years, this has been eroded by ‘cowboy traders'. Protyre has built a reputation for providing exceptional service, something that Motor Codes allows us to promote to our customers. We're looking forward to making the most of this well-recognised Code and to providing our customers with greater confidence that we will provide an outstanding service while giving them a route to recourse if things go wrong."

Having carried out customer research, Micheldever decided to join the Code as motorists voiced their desire to have confidence in their choice of garage. Joining the ever growing network of over 6,200 Motor Codes service and repair garages, the nationwide Protyre chain offers servicing and MOTs, plus ‘fast fit' tyre changing, exhaust fitting and battery replacement.

"Motor Codes is delighted that Micheldever has subscribed to Motor Codes, particularly as it was identified as a key priority for its customers," said Chris Mason, Motor Codes director. "Additionally, I know that the team at Micheldever put time and effort into researching the best way to demonstrate trust and reassurance to their customers and chose Motor Codes for its substance and the high level of support and respect it commands in political, industrial and consumer circles." 

About Motor Codes:

The Motor Industry Code of Practice for Service and Repair helps motorists to identify responsible garages, offers a structured complaints procedure and promotes good customer service at its subscribing garages. More than 6,200 garages in the UK subscribe to the Code which has completed the first stage of Office of Fair Trading (OFT) code approval and is currently progressing through the further stages of its Consumer Codes Approval Scheme. Developed and launched in 2008 as a response to consumer concerns over pricing, quality of work and customer service, the Code commits subscribing garages to:

  • honest and fair services
  • open and transparent pricing
  • completing work as agreed
  • invoices that match quoted prices
  • competent and conscientious staff
  • a straightforward, swift complaints procedure

And offers motorists:

  • a free consumer advice line (0800 692 0825)
  • an online search facility allowing consumers to locate their nearest subscribing garage
  • free conciliation and low cost, legally binding arbitration



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