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Winter driving safety pack for women

Tue, 29 Nov 2005
Press Release:

To raise awareness of the substantial benefits of buying a car
online, particularly for women, www.new-car-discount.com, one of the UK's fastest growing exclusively online car retailers, is offering women a free winter safety pack with every new car this winter.

Managing Director, Terry Hogan says, "With these arctic weather conditions and the prospect of a very severe winter ahead the free packs, which contain a spade, a blanket and a warning triangle may come in handy. We're also including a copy of the Department of Transport's Winter Driving safety leaflet.

"We want to encourage more women to buy their cars online. If they visit our website www.new-car-discount.com they will be able to see for themselves how easy, safe and convenient it is to buy a car online. It's ideal for women because there are no pushy salesmen, a wide choice of makes and models in one place and the option to shop 24/7 from the comfort of their own living room.

"We are keen to understand what women want from us and have already 'put our money where our mouth is' by making changes to our website recently in response to a survey where women told us the site 'looked' too male. We're using ongoing customer feedback to help us shape our services and products to accommodate the needs of women who have traditionally been overlooked by the industry. We're also actively looking for partners both on and offline to open up the market and alter the focus of the industry away from being male oriented.


"We offer exactly the same as the high street dealers from guarantees and delivery times to finance and insurance. And, we're unique in offering our best price, first time policy which means that buying a car at a fair price is not down to your ability to negotiate with a car salesman."


All New-Car-Discount.com's cars are UK sourced and last year, the company saved its customers over £3.25 million.

Since New-Car-Discount.com opened its e-doors four years ago they've sold over 10,000 cars online, rapidly growing the business to a £18 million turnover company. To date, the majority of its customers have been male but information available from the Retail Motor Industry Federation shows that the number of women buying cars is growing fast.

The free Winter Pack promotion will run until end of January 2006.
Go to www.new-car-discount.com to view their latest wide range of models and makes of new cars. Alternatively, you can telephone 0870 3500 144 to speak to a customer adviser.

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